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Play theory and implications in soci...

Miller, Steven Lawrence.

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Play theory and implications in social media site use: Using the Adult Playfulness Scale to quantify play effect in attending to social media sites.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Play theory and implications in social media site use: Using the Adult Playfulness Scale to quantify play effect in attending to social media sites./
Author:	Miller, Steven Lawrence.
Description:	57 p.
Notes:	Source: Masters Abstracts International, Volume: 49-05, page: .
Contained By:	Masters Abstracts International49-05.
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490851
ISBN:	9781124572307

Play theory and implications in social media site use: Using the Adult Playfulness Scale to quantify play effect in attending to social media sites.
Miller, Steven Lawrence.

Play theory and implications in social media site use: Using the Adult Playfulness Scale to quantify play effect in attending to social media sites. - 57 p.

Source: Masters Abstracts International, Volume: 49-05, page: .

Thesis (M.A.)--University of Wyoming, 2010.

This study uses quantitative methods to examine relationships between social media site use, year in college, age, age when respondents began using social media, and preference of social media sites. The Adult Playfulness Scale is utilized to determine playfulness' impact on social media site use. Findings show respondents with higher-than-average playfulness levels attend to social media sites longer than those with average or below-average playfulness levels. Females display higher playfulness levels than males across the Emotional factor. Data suggest female respondents with higher playfulness levels attend to social media sites longer per day. The characteristic could be leveraged by marketers attempting to access female shoppers.

ISBN: 9781124572307Subjects--Topical Terms:

1017408
Speech Communication.

Play theory and implications in social media site use: Using the Adult Playfulness Scale to quantify play effect in attending to social media sites.
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035 $a (UMI)AAI1490851
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100 1 $a Miller, Steven Lawrence. $3 1681560
245 1 0 $a Play theory and implications in social media site use: Using the Adult Playfulness Scale to quantify play effect in attending to social media sites.
300 $a 57 p.
500 $a Source: Masters Abstracts International, Volume: 49-05, page: .
500 $a Adviser: Frank Millar.
502 $a Thesis (M.A.)--University of Wyoming, 2010.
520 $a This study uses quantitative methods to examine relationships between social media site use, year in college, age, age when respondents began using social media, and preference of social media sites. The Adult Playfulness Scale is utilized to determine playfulness' impact on social media site use. Findings show respondents with higher-than-average playfulness levels attend to social media sites longer than those with average or below-average playfulness levels. Females display higher playfulness levels than males across the Emotional factor. Data suggest female respondents with higher playfulness levels attend to social media sites longer per day. The characteristic could be leveraged by marketers attempting to access female shoppers.
590 $a School code: 0264.
650 4 $a Speech Communication. $3 1017408
650 4 $a Sociology, General. $3 1017541
650 4 $a Web Studies. $3 1026830
690 $a 0459
690 $a 0626
690 $a 0646
710 2 $a University of Wyoming. $b Communication & Journalism. $3 1273594
773 0 $t Masters Abstracts International $g 49-05.
790 1 0 $a Millar, Frank, $e advisor
790 1 0 $a Gladney, George $e committee member
790 1 0 $a Machalek, Richard $e committee member
790 $a 0264
791 $a M.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490851