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The agenda-setting theory, the mass ...

Barnes, Kami Jo.

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The agenda-setting theory, the mass media frenzy, and Hurricane Katrina.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The agenda-setting theory, the mass media frenzy, and Hurricane Katrina./
Author:	Barnes, Kami Jo.
Description:	106 p.
Notes:	Source: Masters Abstracts International, Volume: 49-02, page: 0738.
Contained By:	Masters Abstracts International49-02.
Subject:	Speech Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1483072
ISBN:	9781124344492

The agenda-setting theory, the mass media frenzy, and Hurricane Katrina.
Barnes, Kami Jo.

The agenda-setting theory, the mass media frenzy, and Hurricane Katrina. - 106 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0738.

Thesis (M.A.)--University of Wyoming, 2010.

The impacts of media effects and agenda-setting have been the subject of debate since the inception of television news programming in the mid-twentieth century. McCombs and Shaw (1972) assert that mass communication may have modest direct effects on opinions and attitudes, and can set the agenda people think about. Their studies and my own personal experiences have prompted me to examine if media exposure (no matter how accurate or inaccurate) does correlate with memory of events transpired, specifically with Hurricane Katrina. This study particularly examines how the Agenda-Setting theory played a role in the reporting of the event and if people only remember what was given the most coverage time. Two questionnaires were given to students at the University of Wyoming to see if memory strength did indeed correlate with prominent coverage. Results indicate that agenda-setting effects are long term (this study is 5 years after prominent coverage has ended), and that new media and old media have the same effects.

ISBN: 9781124344492Subjects--Topical Terms:

1017408
Speech Communication.

The agenda-setting theory, the mass media frenzy, and Hurricane Katrina.
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035 $a (UMI)AAI1483072
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100 1 $a Barnes, Kami Jo. $3 1681548
245 1 4 $a The agenda-setting theory, the mass media frenzy, and Hurricane Katrina.
300 $a 106 p.
500 $a Source: Masters Abstracts International, Volume: 49-02, page: 0738.
500 $a Adviser: Conrad Smith.
502 $a Thesis (M.A.)--University of Wyoming, 2010.
520 $a The impacts of media effects and agenda-setting have been the subject of debate since the inception of television news programming in the mid-twentieth century. McCombs and Shaw (1972) assert that mass communication may have modest direct effects on opinions and attitudes, and can set the agenda people think about. Their studies and my own personal experiences have prompted me to examine if media exposure (no matter how accurate or inaccurate) does correlate with memory of events transpired, specifically with Hurricane Katrina. This study particularly examines how the Agenda-Setting theory played a role in the reporting of the event and if people only remember what was given the most coverage time. Two questionnaires were given to students at the University of Wyoming to see if memory strength did indeed correlate with prominent coverage. Results indicate that agenda-setting effects are long term (this study is 5 years after prominent coverage has ended), and that new media and old media have the same effects.
590 $a School code: 0264.
650 4 $a Speech Communication. $3 1017408
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Mass Communications. $3 1017395
690 $a 0459
690 $a 0558
690 $a 0708
710 2 $a University of Wyoming. $b Communication & Journalism. $3 1273594
773 0 $t Masters Abstracts International $g 49-02.
790 1 0 $a Smith, Conrad, $e advisor
790 1 0 $a Gilchrist, Eileen $e committee member
790 1 0 $a Taylor, Patricia $e committee member
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