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Promoting a website for nurses: Appl...

Fraser, Lisa.

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Promoting a website for nurses: Applying concepts from diffusion of innovations theory.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Promoting a website for nurses: Applying concepts from diffusion of innovations theory./
Author:	Fraser, Lisa.
Description:	84 p.
Notes:	Source: Masters Abstracts International, Volume: 49-02, page: 0739.
Contained By:	Masters Abstracts International49-02.
Subject:	Health Sciences, Nursing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR65924
ISBN:	9780494659243

Promoting a website for nurses: Applying concepts from diffusion of innovations theory.
Fraser, Lisa.

Promoting a website for nurses: Applying concepts from diffusion of innovations theory. - 84 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0739.

Thesis (M.A.)--Royal Roads University (Canada), 2010.

The College of Registered Nurses of Manitoba (the College) aims to deliver helpful resources and tools via its website to support Manitoba nurses in their practice. The College would like to increase the use of its web-based resources and tools but sometimes encounters challenges in this endeavour. This action research study explored whether or not applying concepts from diffusion of innovations theory (including recommendations from research about the innovation-decision process and perceived attributes of innovations) to a communication campaign about the College's website would influence Manitoba nurses to adopt the College's web-based resources and tools. Applying these diffusion theory concepts in a real-life setting garnered a response from Manitoba nurses but did not necessarily persuade them to fully adopt and implement the College's website suggesting that the application of diffusion of innovations theory should be approached more holistically.

ISBN: 9780494659243Subjects--Topical Terms:

1017798
Health Sciences, Nursing.

Promoting a website for nurses: Applying concepts from diffusion of innovations theory.
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100 1 $a Fraser, Lisa. $3 1680855
245 1 0 $a Promoting a website for nurses: Applying concepts from diffusion of innovations theory.
300 $a 84 p.
500 $a Source: Masters Abstracts International, Volume: 49-02, page: 0739.
502 $a Thesis (M.A.)--Royal Roads University (Canada), 2010.
520 $a The College of Registered Nurses of Manitoba (the College) aims to deliver helpful resources and tools via its website to support Manitoba nurses in their practice. The College would like to increase the use of its web-based resources and tools but sometimes encounters challenges in this endeavour. This action research study explored whether or not applying concepts from diffusion of innovations theory (including recommendations from research about the innovation-decision process and perceived attributes of innovations) to a communication campaign about the College's website would influence Manitoba nurses to adopt the College's web-based resources and tools. Applying these diffusion theory concepts in a real-life setting garnered a response from Manitoba nurses but did not necessarily persuade them to fully adopt and implement the College's website suggesting that the application of diffusion of innovations theory should be approached more holistically.
590 $a School code: 1313.
650 4 $a Health Sciences, Nursing. $3 1017798
650 4 $a Web Studies. $3 1026830
650 4 $a Mass Communications. $3 1017395
650 4 $a Information Science. $3 1017528
690 $a 0569
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710 2 $a Royal Roads University (Canada). $3 1017912
773 0 $t Masters Abstracts International $g 49-02.
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR65924