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A comparative analysis of the colleg...

Huffman, Landon T.

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A comparative analysis of the college-choice factors of NCAA football student-athletes at a southeastern university.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A comparative analysis of the college-choice factors of NCAA football student-athletes at a southeastern university./
Author:	Huffman, Landon T.
Description:	96 p.
Notes:	Source: Masters Abstracts International, Volume: 49-06, page: .
Contained By:	Masters Abstracts International49-06.
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1493435
ISBN:	9781124658124

A comparative analysis of the college-choice factors of NCAA football student-athletes at a southeastern university.
Huffman, Landon T.

A comparative analysis of the college-choice factors of NCAA football student-athletes at a southeastern university. - 96 p.

Source: Masters Abstracts International, Volume: 49-06, page: .

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2011.

It is important that collegiate athletic department personnel are aware of student-athletes. college-choice factors so they can recruit and retain student-athletes that enhance the brands of their sport programs, athletic department, and institution (Canale, 1996; Mixon, Trevino, & Minto, 2004). Thus, the purpose of this study was to examine the college-choice factors of current NCAA Division I Football Bowl Subdivision (FBS) football players at a southeastern university (N = 77). Using a modified version of the Student-Athlete College-Choice Profile (Gabert, Hale, and Montalvo, 1999), the research utilized relationship marketing and branding theories to identify strategies to attract student-athletes who are a great fit for their program (Dumond, Lynch, & Platania, 2008; Kotler, 2004). Overall, the analysis illustrated that athletically-related college-choice components were rated most influential by the respondents. Therefore, it is vital that administrators use these results to educate their coaches regarding techniques to enhance efficiency within the recruiting process.

ISBN: 9781124658124Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

A comparative analysis of the college-choice factors of NCAA football student-athletes at a southeastern university.
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245 1 2 $a A comparative analysis of the college-choice factors of NCAA football student-athletes at a southeastern university.
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500 $a Source: Masters Abstracts International, Volume: 49-06, page: .
500 $a Adviser: Coyte G. Cooper.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2011.
520 $a It is important that collegiate athletic department personnel are aware of student-athletes. college-choice factors so they can recruit and retain student-athletes that enhance the brands of their sport programs, athletic department, and institution (Canale, 1996; Mixon, Trevino, & Minto, 2004). Thus, the purpose of this study was to examine the college-choice factors of current NCAA Division I Football Bowl Subdivision (FBS) football players at a southeastern university (N = 77). Using a modified version of the Student-Athlete College-Choice Profile (Gabert, Hale, and Montalvo, 1999), the research utilized relationship marketing and branding theories to identify strategies to attract student-athletes who are a great fit for their program (Dumond, Lynch, & Platania, 2008; Kotler, 2004). Overall, the analysis illustrated that athletically-related college-choice components were rated most influential by the respondents. Therefore, it is vital that administrators use these results to educate their coaches regarding techniques to enhance efficiency within the recruiting process.
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