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New medium of advertising in the fut...

Huang, Hao.

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New medium of advertising in the future: Use of interactive installation.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	New medium of advertising in the future: Use of interactive installation./
Author:	Huang, Hao.
Description:	99 p.
Notes:	Source: Masters Abstracts International, Volume: 49-05, page: .
Contained By:	Masters Abstracts International49-05.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490554
ISBN:	9781124556147

New medium of advertising in the future: Use of interactive installation.
Huang, Hao.

New medium of advertising in the future: Use of interactive installation. - 99 p.

Source: Masters Abstracts International, Volume: 49-05, page: .

Thesis (M.F.A.)--Rochester Institute of Technology, 2011.

Interactive installation is good at communicating as an advertising medium because in the age of information overload, the traditional advertising medium is far from communicating with consumers efficiently, "eye catching" is no longer enough, advertising calls for effective experience communicating. Bringing experience to consumers, involving them in the process of delivering information will be effective ways of communicating and a preferred way of getting information by today's information consumers.

ISBN: 9781124556147Subjects--Topical Terms:

1017573
Business Administration, Marketing.

New medium of advertising in the future: Use of interactive installation.
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020 $a 9781124556147
035 $a (UMI)AAI1490554
035 $a AAI1490554
040 $a UMI $c UMI
100 1 $a Huang, Hao. $3 1680514
245 1 0 $a New medium of advertising in the future: Use of interactive installation.
300 $a 99 p.
500 $a Source: Masters Abstracts International, Volume: 49-05, page: .
500 $a Advisers: Stan Rickel; Wilma R. King; W. Michelle Harris.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2011.
520 $a Interactive installation is good at communicating as an advertising medium because in the age of information overload, the traditional advertising medium is far from communicating with consumers efficiently, "eye catching" is no longer enough, advertising calls for effective experience communicating. Bringing experience to consumers, involving them in the process of delivering information will be effective ways of communicating and a preferred way of getting information by today's information consumers.
520 $a In my thesis I will study the use of interactive installation as an advertising medium, farther more, and how we can use interactive installation to communicate with consumers better than traditional advertising medium to build a relationship between consumer and product ..
590 $a School code: 0465.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Design and Decorative Arts. $3 1024640
690 $a 0338
690 $a 0389
710 2 $a Rochester Institute of Technology. $b Industrial Design. $3 1057741
773 0 $t Masters Abstracts International $g 49-05.
790 1 0 $a Rickel, Stan, $e advisor
790 1 0 $a King, Wilma R., $e advisor
790 1 0 $a Harris, W. Michelle, $e advisor
790 1 0 $a King, Wilma R. $e committee member
790 1 0 $a Harris, Wyllona M. $e committee member
790 $a 0465
791 $a M.F.A.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490554