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New medium of advertising in the fut...

Huang, Hao.

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New medium of advertising in the future: Use of interactive installation.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	New medium of advertising in the future: Use of interactive installation./
作者:	Huang, Hao.
面頁冊數:	99 p.
附註:	Source: Masters Abstracts International, Volume: 49-05, page: .
Contained By:	Masters Abstracts International49-05.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1490554
ISBN:	9781124556147

New medium of advertising in the future: Use of interactive installation.
Huang, Hao.

New medium of advertising in the future: Use of interactive installation. - 99 p.

Source: Masters Abstracts International, Volume: 49-05, page: .

Thesis (M.F.A.)--Rochester Institute of Technology, 2011.

Interactive installation is good at communicating as an advertising medium because in the age of information overload, the traditional advertising medium is far from communicating with consumers efficiently, "eye catching" is no longer enough, advertising calls for effective experience communicating. Bringing experience to consumers, involving them in the process of delivering information will be effective ways of communicating and a preferred way of getting information by today's information consumers.

ISBN: 9781124556147Subjects--Topical Terms:

1017573
Business Administration, Marketing.

New medium of advertising in the future: Use of interactive installation.
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520 $a Interactive installation is good at communicating as an advertising medium because in the age of information overload, the traditional advertising medium is far from communicating with consumers efficiently, "eye catching" is no longer enough, advertising calls for effective experience communicating. Bringing experience to consumers, involving them in the process of delivering information will be effective ways of communicating and a preferred way of getting information by today's information consumers.
520 $a In my thesis I will study the use of interactive installation as an advertising medium, farther more, and how we can use interactive installation to communicate with consumers better than traditional advertising medium to build a relationship between consumer and product ..
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