東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The advertising construction of iden...

Nasr, Assem.

Linked to FindBook

Google Book

Amazon

博客來

The advertising construction of identity in Lebanese television.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The advertising construction of identity in Lebanese television./
Author:	Nasr, Assem.
Description:	248 p.
Notes:	Source: Dissertation Abstracts International, Volume: 71-12, Section: A, page: 4234.
Contained By:	Dissertation Abstracts International71-12A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3429003
ISBN:	9781124281490

The advertising construction of identity in Lebanese television.
Nasr, Assem.

The advertising construction of identity in Lebanese television. - 248 p.

Source: Dissertation Abstracts International, Volume: 71-12, Section: A, page: 4234.

Thesis (Ph.D.)--The University of Texas at Austin, 2010.

The Middle East saw much social change in recent tumultuous decades. On one hand, some communities embraced Westernness as part of the inevitable path to development and modernization. On the other hand, there were communities that resisted global trends that were mostly dominated by the West. The latter deemed these trends as a threat to native cultures, religious groups, and local traditions. This made the Arab world a ground for constant redefinition of the meaning of identity.

ISBN: 9781124281490Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The advertising construction of identity in Lebanese television.
LDR:03371nam 2200361 4500 001 1401301
005 20111017083908.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9781124281490
035 $a (UMI)AAI3429003
035 $a AAI3429003
040 $a UMI $c UMI
100 1 $a Nasr, Assem. $3 1680425
245 1 4 $a The advertising construction of identity in Lebanese television.
300 $a 248 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-12, Section: A, page: 4234.
500 $a Advisers: Joseph D. Straubhaar; Karin G. Wilkins.
502 $a Thesis (Ph.D.)--The University of Texas at Austin, 2010.
520 $a The Middle East saw much social change in recent tumultuous decades. On one hand, some communities embraced Westernness as part of the inevitable path to development and modernization. On the other hand, there were communities that resisted global trends that were mostly dominated by the West. The latter deemed these trends as a threat to native cultures, religious groups, and local traditions. This made the Arab world a ground for constant redefinition of the meaning of identity.
520 $a Of the countries in the region undergoing a turbulent debate over what constitutes national identity, Lebanon serves as a good example. Ever since its independence, Lebanon was a nation-state with no sense of nationality to unite its people. As some communities saw themselves more francophone than Arab, others felt a close connection to a pan-Arab nation. Arguably, the Lebanese people found themselves amidst a tension between the two poles. Defining one's identity required a negotiation between the two extremes. Not only did this negotiation demand a thorough investigation of one's beliefs, social network, and history, but it also necessitated a diligent 'performance' of identity. An individual represented her identity by habits and expressions that she associated with that particular identity.
520 $a The study at hand is an exploration of the relationship between identity and consumption in the Lebanese society. This project applies a unique approach in that it considers the producers' agency in the construction of identity. Taking television advertising as a site for inquiry, the study explores how commercial advertisers utilize the tension between the local and the non-local to promote the consumption of the advertised products. Through exploring the values that educate advertising producers' choices in creating text and meaning, this study applies theories of globalization, postcolonial studies, and consumer behavior through which advertisers manifest an ambivalence of identity. Therefore, by taking Lebanon as an example and focusing on advertising, this study contributes to the debates of globalization and the Arab world by invoking questions of producers' agency in producing identity references through attitudes, behaviors, and social status associated with the featured products.
590 $a School code: 0227.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Middle Eastern Studies. $3 1671318
650 4 $a Political Science, General. $3 1017391
650 4 $a Sociology, Ethnic and Racial Studies. $3 1017474
650 4 $a Sociology, Social Structure and Development. $3 1017425
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0555
690 $a 0615
690 $a 0631
690 $a 0700
690 $a 0708
710 2 $a The University of Texas at Austin. $3 718984
773 0 $t Dissertation Abstracts International $g 71-12A.
790 1 0 $a Straubhaar, Joseph D., $e advisor
790 1 0 $a Wilkins, Karin G., $e advisor
790 $a 0227
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3429003