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The relationship between the online ...

Cozart, Emily Smyth.

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The relationship between the online secondary ticket market and college athletics.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The relationship between the online secondary ticket market and college athletics./
Author:	Cozart, Emily Smyth.
Description:	106 p.
Notes:	Source: Masters Abstracts International, Volume: 49-02, page: 0854.
Contained By:	Masters Abstracts International49-02.
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1483161
ISBN:	9781124349435

The relationship between the online secondary ticket market and college athletics.
Cozart, Emily Smyth.

The relationship between the online secondary ticket market and college athletics. - 106 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0854.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2010.

This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.

ISBN: 9781124349435Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

The relationship between the online secondary ticket market and college athletics.
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020 $a 9781124349435
035 $a (UMI)AAI1483161
035 $a AAI1483161
040 $a UMI $c UMI
100 1 $a Cozart, Emily Smyth. $3 1679355
245 1 4 $a The relationship between the online secondary ticket market and college athletics.
300 $a 106 p.
500 $a Source: Masters Abstracts International, Volume: 49-02, page: 0854.
500 $a Adviser: Barbara Osborne.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2010.
520 $a This study examined the relationship between the online secondary ticket market and college athletic departments. A survey was emailed to the highest-ranking ticket office official at National Collegiate Athletic Association member institutions that are categorized as Football Bowl Subdivision. The survey collected data on the existence of a formal contract between the athletic department and an online secondary ticket company; ticket office officials' opinions regarding the online secondary ticket company; and measured levels of agreement that certain factors had on the existence or non-existence of a formal contract between the athletic department and an online secondary ticket company.
520 $a Descriptive statistics were run on the collected data, and chi-square tests were run to determine if there were significant (p<0.05) relationships between athletic departments and the online secondary ticket market. Descriptive statistics and chi-square results were analyzed and discussed.
590 $a School code: 0153.
650 4 $a Business Administration, Sports Management. $3 1669318
690 $a 0430
710 2 $a The University of North Carolina at Chapel Hill. $b Exercise and Sport Science. $3 1043309
773 0 $t Masters Abstracts International $g 49-02.
790 1 0 $a Osborne, Barbara, $e advisor
790 1 0 $a Shields, Edgar W., Jr. $e committee member
790 1 0 $a Hedgpeth, Elizabeth $e committee member
790 $a 0153
791 $a M.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1483161