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Marketing Seventh-day Adventist high...

Pauner, Geoffrey Alfred.

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Marketing Seventh-day Adventist higher education in Southeast Asia.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing Seventh-day Adventist higher education in Southeast Asia./
Author:	Pauner, Geoffrey Alfred.
Description:	211 p.
Notes:	Source: Dissertation Abstracts International, Volume: 57-11, Section: A, page: 4670.
Contained By:	Dissertation Abstracts International57-11A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9713797
ISBN:	9780591215427

Marketing Seventh-day Adventist higher education in Southeast Asia.
Pauner, Geoffrey Alfred.

Marketing Seventh-day Adventist higher education in Southeast Asia. - 211 p.

Source: Dissertation Abstracts International, Volume: 57-11, Section: A, page: 4670.

Thesis (Ph.D.)--Andrews University, 1996.

Problem. There has been a concern by educational leaders of the Adventist church in the Asia Pacific Division that a number of parents of Seventh-day Adventist students choose to educate their children in non-Adventist primary and secondary schools. This study sought to determine if this concern is prevalent in Adventist colleges in Southeast Asia. To find answers to this concern the following questions were posed. (1) What methods do these colleges use to promote or recruit SDA students? (2) How do these colleges attract SDA students? (3) What special programs are in place in the colleges to retain SDA students?

ISBN: 9780591215427Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Marketing Seventh-day Adventist higher education in Southeast Asia.
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020 $a 9780591215427
035 $a (UMI)AAI9713797
035 $a AAI9713797
040 $a UMI $c UMI
100 1 $a Pauner, Geoffrey Alfred. $3 1678492
245 1 0 $a Marketing Seventh-day Adventist higher education in Southeast Asia.
300 $a 211 p.
500 $a Source: Dissertation Abstracts International, Volume: 57-11, Section: A, page: 4670.
500 $a Chair: David S. Penner.
502 $a Thesis (Ph.D.)--Andrews University, 1996.
520 $a Problem. There has been a concern by educational leaders of the Adventist church in the Asia Pacific Division that a number of parents of Seventh-day Adventist students choose to educate their children in non-Adventist primary and secondary schools. This study sought to determine if this concern is prevalent in Adventist colleges in Southeast Asia. To find answers to this concern the following questions were posed. (1) What methods do these colleges use to promote or recruit SDA students? (2) How do these colleges attract SDA students? (3) What special programs are in place in the colleges to retain SDA students?
520 $a Marketing higher education has been effective in some colleges and universities in the United States. It may be of some value for Seventh-day Adventist colleges in Southeast Asia to learn from the conclusions of this study. Marketing concepts discussed here could help other SDA educational institutions in their attempts to promote, attract, and retain SDA students.
520 $a Method. Two instruments were utilized for data collection: (1) a set of structured questions to interview selected administrative staff on their marketing strategies, and (2) a survey questionnaire that required the responses of undergraduate students regarding the marketing strategies of their college.
520 $a Both the interview questions and the survey questionnaire cover three marketing strategies--promotion or recruitment, attraction, and retention of Adventist students in the colleges. Responses from the staff and students were analyzed.
520 $a Results. The following are the findings of this study: (1) In all the four selected colleges in Southeast Asia some marketing activities had been carried out but they are less sophisticated or systematized than those found in the United States of America. (2) The large number of students in countries in Southeast Asia who want to attend college suggests why marketing is not more sophisticated than those found in the United States. (3) There are similarities and differences in the way the colleges promote, attract or retain SDA students.
520 $a Conclusion. Seventh-day Adventists create a common "culture" among different peoples in the region and thus marketing techniques to promote or recruit, attract and retain SDA students tend to be similar.
590 $a School code: 0443.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, Administration. $3 626645
650 4 $a Education, Religious. $3 1017705
650 4 $a Education, Higher. $3 543175
690 $a 0338
690 $a 0514
690 $a 0527
690 $a 0745
710 2 $a Andrews University. $3 1020836
773 0 $t Dissertation Abstracts International $g 57-11A.
790 1 0 $a Penner, David S., $e advisor
790 $a 0443
791 $a Ph.D.
792 $a 1996
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9713797