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The 21st century addiction: User gen...

McKeague, Matthew T.

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The 21st century addiction: User generated content dependency and media aesthetic expectations as experienced through YouTube.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The 21st century addiction: User generated content dependency and media aesthetic expectations as experienced through YouTube./
Author:	McKeague, Matthew T.
Description:	161 p.
Notes:	Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
Contained By:	Dissertation Abstracts International72-09A.
Subject:	Psychology, Social. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3460538
ISBN:	9781124724850

The 21st century addiction: User generated content dependency and media aesthetic expectations as experienced through YouTube.
McKeague, Matthew T.

The 21st century addiction: User generated content dependency and media aesthetic expectations as experienced through YouTube. - 161 p.

Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .

Thesis (Ph.D.)--Indiana University of Pennsylvania, 2011.

This 40-item survey study evaluates perceptions of user generated content (UGC) as found on YouTube by undergraduate college students at Indiana University of Pennsylvania. A random sample of 182 volunteer undergraduate students over the age of 18 completed an online survey to investigate if less or more dependent users (as defined by fulfilled needs such as information seeking, entertainment, interpersonal utility, etc.) affected one's UGC aesthetic preferences of sound clarity, editing style, and other entertainment-based characteristics. The investigation is theoretically grounded by the Media Systems Dependency theory that suggests that as users become dependent upon a medium, they are more likely to become affected by that medium.

ISBN: 9781124724850Subjects--Topical Terms:

529430
Psychology, Social.

The 21st century addiction: User generated content dependency and media aesthetic expectations as experienced through YouTube.
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100 1 $a McKeague, Matthew T. $3 1677641
245 1 4 $a The 21st century addiction: User generated content dependency and media aesthetic expectations as experienced through YouTube.
300 $a 161 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: .
500 $a Adviser: Mary Beth Leidman.
502 $a Thesis (Ph.D.)--Indiana University of Pennsylvania, 2011.
520 $a This 40-item survey study evaluates perceptions of user generated content (UGC) as found on YouTube by undergraduate college students at Indiana University of Pennsylvania. A random sample of 182 volunteer undergraduate students over the age of 18 completed an online survey to investigate if less or more dependent users (as defined by fulfilled needs such as information seeking, entertainment, interpersonal utility, etc.) affected one's UGC aesthetic preferences of sound clarity, editing style, and other entertainment-based characteristics. The investigation is theoretically grounded by the Media Systems Dependency theory that suggests that as users become dependent upon a medium, they are more likely to become affected by that medium.
520 $a T-test analyses compared users' dependency upon UGC with their ratings of likelihood to continue watching or stop watching UGC based on aesthetic quality issues. Results indicated differences between dependency levels concerning sound clarity, but not editing style. Results also showed that users rated entertainment-based UGC characteristics such as humor content as more important than any other characteristic, including aesthetics. These YouTube preferences for convenience and enjoyment rather than high-production mainstream media can provide insight to the changing online landscape.
590 $a School code: 0318.
650 4 $a Psychology, Social. $3 529430
650 4 $a Speech Communication. $3 1017408
650 4 $a Multimedia Communications. $3 1057801
650 4 $a Web Studies. $3 1026830
650 4 $a Sociology, Social Structure and Development. $3 1017425
650 4 $a Mass Communications. $3 1017395
650 4 $a Recreation. $3 535376
690 $a 0451
690 $a 0459
690 $a 0558
690 $a 0646
690 $a 0700
690 $a 0708
690 $a 0814
710 2 $a Indiana University of Pennsylvania. $b Comm. Media. $3 1677642
773 0 $t Dissertation Abstracts International $g 72-09A.
790 1 0 $a Leidman, Mary Beth, $e advisor
790 1 0 $a Start, Jay $e committee member
790 1 0 $a Stiegler, Zachary $e committee member
790 $a 0318
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3460538