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The rhetoric of ethos in business an...

Williams, Jerri Lynn.

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The rhetoric of ethos in business and technical writing textbooks.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The rhetoric of ethos in business and technical writing textbooks./
Author:	Williams, Jerri Lynn.
Description:	329 p.
Notes:	Source: Dissertation Abstracts International, Volume: 54-01, Section: A, page: 0166.
Contained By:	Dissertation Abstracts International54-01A.
Subject:	Language, Modern. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9315162

The rhetoric of ethos in business and technical writing textbooks.
Williams, Jerri Lynn.

The rhetoric of ethos in business and technical writing textbooks. - 329 p.

Source: Dissertation Abstracts International, Volume: 54-01, Section: A, page: 0166.

Thesis (Ph.D.)--Texas A&M University, 1992.

Rhetoric, as defined by Aristotle, is persuasion, "the art of finding the arguments." Aristotle described three appeals, methods of persuasion: logos (logic), pathos (emotion), and ethos (ethical persuasion through character). With these three basic appeals, a rhetor designed arguments to persuade an audience. Although students may be familiar with the concepts of logical and emotional appeals, they are less likely to know and understand ethical appeal--the most neglected of the Aristotelian appeals.Subjects--Topical Terms:

1018098
Language, Modern.

The rhetoric of ethos in business and technical writing textbooks.
LDR:03212nam 2200313 4500 001 1398292
005 20110908142948.5
008 130515s1992 ||||||||||||||||| ||eng d
035 $a (UMI)AAI9315162
035 $a AAI9315162
040 $a UMI $c UMI
100 1 $a Williams, Jerri Lynn. $3 1677172
245 1 4 $a The rhetoric of ethos in business and technical writing textbooks.
300 $a 329 p.
500 $a Source: Dissertation Abstracts International, Volume: 54-01, Section: A, page: 0166.
500 $a Chair: Harry P. Kroitor.
502 $a Thesis (Ph.D.)--Texas A&M University, 1992.
520 $a Rhetoric, as defined by Aristotle, is persuasion, "the art of finding the arguments." Aristotle described three appeals, methods of persuasion: logos (logic), pathos (emotion), and ethos (ethical persuasion through character). With these three basic appeals, a rhetor designed arguments to persuade an audience. Although students may be familiar with the concepts of logical and emotional appeals, they are less likely to know and understand ethical appeal--the most neglected of the Aristotelian appeals.
520 $a Today, the term ethical is usually associated with ethics and concepts of right and wrong. For Aristotle, however, ethos was that quality in the rhetor and his discourse that told the audience that he was a good man with the audience's best interest at heart, projected through such qualities as intelligence, good character, and good will. To these qualities, modern rhetoricians have added knowledge and wisdom, honesty and integrity, good judgment, fairness, trustworthiness and responsibility, good intentions, an awareness of the audience and their needs, and a positive attitude toward the audience. This extension of the rhetoric of ethos provides the analytical basis for this study, along with the graphic implications of visual rhetoric.
520 $a This study recommends a rhetorical foundation for business and technical writing textbooks because, in summary, it has shown that: (1) Definition of rhetoric today has been extended, since many theorists believe that all discourse is persuasive. (2) Definition of rhetoric today now includes visual rhetoric. (3) Discussion of rhetoric per se is absent in the textbooks studied. (4) Definition of ethos today has been extended beyond the classical concept. (5) Discussion of the rhetoric of ethos is absent in the textbooks studied. (6) Discussion of the rhetorical impact of content, visual rhetoric, presentational, and style choices in business and technical writing is absent or limited to superficial audience considerations in the textbooks studied. (7) Discussion of the rhetor and the rhetoric of persona is either absent or limited to superficial considerations of audience and image in the textbooks studied. (8) Presentation of audience and image concerns in the textbooks virtually eliminates all considerations of the rhetor.
590 $a School code: 0803.
650 4 $a Language, Modern. $3 1018098
650 4 $a Language, General. $3 1018089
650 4 $a Education, Business. $3 1017515
650 4 $a Education, Philosophy of. $3 783746
690 $a 0291
690 $a 0679
690 $a 0688
690 $a 0998
710 2 $a Texas A&M University. $3 718977
773 0 $t Dissertation Abstracts International $g 54-01A.
790 1 0 $a Kroitor, Harry P., $e advisor
790 $a 0803
791 $a Ph.D.
792 $a 1992
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9315162