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New-media social networks, issue net...

Martin, Terrance F.

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New-media social networks, issue networks, and policy communities: Getting and using power.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	New-media social networks, issue networks, and policy communities: Getting and using power./
Author:	Martin, Terrance F.
Description:	72 p.
Notes:	Source: Masters Abstracts International, Volume: 49-02, page: 0800.
Contained By:	Masters Abstracts International49-02.
Subject:	Political Science, Public Administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR65930
ISBN:	9780494659304

New-media social networks, issue networks, and policy communities: Getting and using power.
Martin, Terrance F.

New-media social networks, issue networks, and policy communities: Getting and using power. - 72 p.

Source: Masters Abstracts International, Volume: 49-02, page: 0800.

Thesis (M.A.)--Royal Roads University (Canada), 2010.

This PAR project used applied communications to get and use power to influence public policy. Informed by social and policy network theories, the method used Facebook as an organizing tool to create and position a recreation issue network in tension with an environmental policy community, exploring the concepts of layering, conversion, exhaustion, policy image, and venue change in an effort to influence policy. The introduction of a new-media social network as a competing influence in a policy network was an innovation, and demonstrated that the "strength of weak ties" may have implications for policy-making. The study concluded that a Facebook group was an efficient and effective organizing tool, capable of organizing an issue network and disrupting the status quo; however, the tightly coupled nature of a policy community makes it highly resilient to outside influence and an issue network may not gain sufficient influence to change policy.

ISBN: 9780494659304Subjects--Topical Terms:

1017438
Political Science, Public Administration.

New-media social networks, issue networks, and policy communities: Getting and using power.
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502 $a Thesis (M.A.)--Royal Roads University (Canada), 2010.
520 $a This PAR project used applied communications to get and use power to influence public policy. Informed by social and policy network theories, the method used Facebook as an organizing tool to create and position a recreation issue network in tension with an environmental policy community, exploring the concepts of layering, conversion, exhaustion, policy image, and venue change in an effort to influence policy. The introduction of a new-media social network as a competing influence in a policy network was an innovation, and demonstrated that the "strength of weak ties" may have implications for policy-making. The study concluded that a Facebook group was an efficient and effective organizing tool, capable of organizing an issue network and disrupting the status quo; however, the tightly coupled nature of a policy community makes it highly resilient to outside influence and an issue network may not gain sufficient influence to change policy.
520 $a Keywords: Facebook, new-media social network, policy community, issue network, policy image, venue manipulation, layering, conversion, exhaustion
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