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Persuasive storytelling by hate grou...

Lee, Elissa.

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Persuasive storytelling by hate groups online: Examining the effects of narrative on adolescents.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Persuasive storytelling by hate groups online: Examining the effects of narrative on adolescents./
Author:	Lee, Elissa.
Description:	144 p.
Notes:	Source: Dissertation Abstracts International, Volume: 62-09, Section: A, page: 2918.
Contained By:	Dissertation Abstracts International62-09A.
Subject:	Psychology, Social. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3026854
ISBN:	9780493382876

Persuasive storytelling by hate groups online: Examining the effects of narrative on adolescents.
Lee, Elissa.

Persuasive storytelling by hate groups online: Examining the effects of narrative on adolescents. - 144 p.

Source: Dissertation Abstracts International, Volume: 62-09, Section: A, page: 2918.

Thesis (Ph.D.)--Stanford University, 2001.

Increasingly, hate groups have used the Internet to express their viewpoints, sell their paraphernalia, and recruit new members. Past research has shown that Web sites belonging to hate groups often employ sophisticated persuasive techniques, such as compliance gaining strategies, counterargument approaches, and narrative. Recent inquiries have also found that teenagers remain the primary target of these techniques. This dissertation investigates the effects of narrative as a persuasive strategy on adolescents in on-line hate over time.

ISBN: 9780493382876Subjects--Topical Terms:

529430
Psychology, Social.

Persuasive storytelling by hate groups online: Examining the effects of narrative on adolescents.
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100 1 $a Lee, Elissa. $3 1675291
245 1 0 $a Persuasive storytelling by hate groups online: Examining the effects of narrative on adolescents.
300 $a 144 p.
500 $a Source: Dissertation Abstracts International, Volume: 62-09, Section: A, page: 2918.
500 $a Adviser: Laura L. Leets.
502 $a Thesis (Ph.D.)--Stanford University, 2001.
520 $a Increasingly, hate groups have used the Internet to express their viewpoints, sell their paraphernalia, and recruit new members. Past research has shown that Web sites belonging to hate groups often employ sophisticated persuasive techniques, such as compliance gaining strategies, counterargument approaches, and narrative. Recent inquiries have also found that teenagers remain the primary target of these techniques. This dissertation investigates the effects of narrative as a persuasive strategy on adolescents in on-line hate over time.
520 $a An on-line experiment (N = 84) using a 2 narrative (high vs. low perceived) x 2 message explicitness (implicit vs. explicit) factorial design investigated the effects of hate Web pages' on adolescents (median age of 16) on two main influence outcomes: affect and persuasion (i.e., counterarguments and message acceptance). With a random factor of five different messages, individuals viewed one of twenty pages at time one and responded to questionnaire measures. Two weeks later, the persistence of persuasion was measured.
520 $a Generally, participants found high narrative and implicit messages more persuasive and emotionally gratifying than low narrative and explicit messages immediately following exposure. Interestingly, these effects decayed, while low narrative and explicit message effects endured or increased slightly over time. Results were also partitioned by respondents' receptivity (predisposed, neutral, negatively inclined). As predicted, negatively inclined individuals systematically processed hate Web sites. In contrast, predisposed and neutral participants peripherally processed the messages. Analyses by receptivity also identified neutral individuals as the most vulnerable group, with both narrative and message explicitness strategies influencing their responses, in addition to interacting for greater effects.
520 $a The dissertation concludes with a discussion of the social implications of the findings. In particular, traditional hate tactics appear more effective over time than initially perceived. Although less alarming because of its greater decay rate, the effects of persuasive storytelling should not be discounted. The examined decay rates resulted from only one exposure and the pattern of influence for greater message repetition remains unknown and requires further investigation.
590 $a School code: 0212.
650 4 $a Psychology, Social. $3 529430
650 4 $a Language, General. $3 1018089
650 4 $a Mass Communications. $3 1017395
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710 2 $a Stanford University. $3 754827
773 0 $t Dissertation Abstracts International $g 62-09A.
790 1 0 $a Leets, Laura L., $e advisor
790 $a 0212
791 $a Ph.D.
792 $a 2001
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3026854