東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Impacts of blogging motivation and f...

Park, Boram.

Linked to FindBook

Google Book

Amazon

博客來

Impacts of blogging motivation and flow on blogging behavior.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Impacts of blogging motivation and flow on blogging behavior./
Author:	Park, Boram.
Description:	107 p.
Notes:	Source: Masters Abstracts International, Volume: 48-04, page: 1917.
Contained By:	Masters Abstracts International48-04.
Subject:	Education, Home Economics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1481555
ISBN:	9781109654448

Impacts of blogging motivation and flow on blogging behavior.
Park, Boram.

Impacts of blogging motivation and flow on blogging behavior. - 107 p.

Source: Masters Abstracts International, Volume: 48-04, page: 1917.

Thesis (M.S.)--University of North Texas, 2009.

With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational blogging behavior.

ISBN: 9781109654448Subjects--Topical Terms:

1020169
Education, Home Economics.

Impacts of blogging motivation and flow on blogging behavior.
LDR:02199nam 2200313 4500 001 1393076
005 20110311131525.5
008 130515s2009 ||||||||||||||||| ||eng d
020 $a 9781109654448
035 $a (UMI)AAI1481555
035 $a AAI1481555
040 $a UMI $c UMI
100 1 $a Park, Boram. $3 1671555
245 1 0 $a Impacts of blogging motivation and flow on blogging behavior.
300 $a 107 p.
500 $a Source: Masters Abstracts International, Volume: 48-04, page: 1917.
500 $a Adviser: Hae Jung Kim.
502 $a Thesis (M.S.)--University of North Texas, 2009.
520 $a With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational blogging behavior.
520 $a Analyzing data (n = 432) from a southwestern university, results reveal the critical dimensions of motivations, behaviors, and flow in blogging. Upon extending Hoffman and Novak's (1996) flow model, 14 out of 26 hypotheses were confirmed regarding the significant impacts of blogging motivations and flow on blogging behaviors. The findings revealed that the desire for information, enjoyment, and loyalty are the primary drivers for experiential blogging behavior. Specifically, information-seeking is the decisive motivation to urge experiential and e-shopping behavior concurrently. This study shows that indulgence and telepresence in flow might play pivotal mediating roles to promote the goal-oriented e-shopping behavior resulting enjoyment and loyalty-seeking motivations.
590 $a School code: 0158.
650 4 $a Education, Home Economics. $3 1020169
650 4 $a Education, Social Sciences. $3 1019148
650 4 $a Education, Business. $3 1017515
650 4 $a Education, Technology of. $3 1018012
690 $a 0278
690 $a 0534
690 $a 0688
690 $a 0710
710 2 $a University of North Texas. $3 1017396
773 0 $t Masters Abstracts International $g 48-04.
790 1 0 $a Kim, Hae Jung, $e advisor
790 $a 0158
791 $a M.S.
792 $a 2009
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1481555