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Eating the other: Ethnicity and the ...

Cox, Jay Ann.

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Eating the other: Ethnicity and the market for authentic Mexican food in Tucson, Arizona.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Eating the other: Ethnicity and the market for authentic Mexican food in Tucson, Arizona./
Author:	Cox, Jay Ann.
Description:	230 p.
Notes:	Source: Dissertation Abstracts International, Volume: 54-04, Section: A, page: 1437.
Contained By:	Dissertation Abstracts International54-04A.
Subject:	American Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9322681

Eating the other: Ethnicity and the market for authentic Mexican food in Tucson, Arizona.
Cox, Jay Ann.

Eating the other: Ethnicity and the market for authentic Mexican food in Tucson, Arizona. - 230 p.

Source: Dissertation Abstracts International, Volume: 54-04, Section: A, page: 1437.

Thesis (Ph.D.)--The University of Arizona, 1993.

The sharing of Mexican food in Tucson at festivals, restaurants, and grocery stores between Euro-American and Hispanic groups performs a number of functions beyond nutrition: it signifies the desire for harmony, it perpetuates negative cultural stereotypes, and it re-enacts the social drama of 500 years of contact. In this gift exchange, a hybrid cuisine--"Sonoran style"--is invented, mytholigized, and marketed as authentic. Food sharing both engenders cultural exchange and turns a profit, and ethnicity reinvented as an "orientalized" tourist commodity. "Eating the other" requires a symbolic supply/demand economy, and the recognition and negotiation of ethnic identity and cultural taboos and boundaries. The result of cross-cultural eating is complicated by the implications of consuming and incorporating the other in order to understand and negotiate difference.Subjects--Topical Terms:

1017604
American Studies.

Eating the other: Ethnicity and the market for authentic Mexican food in Tucson, Arizona.
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035 $a (UMI)AAI9322681
035 $a AAI9322681
040 $a UMI $c UMI
100 1 $a Cox, Jay Ann. $3 1670363
245 1 0 $a Eating the other: Ethnicity and the market for authentic Mexican food in Tucson, Arizona.
300 $a 230 p.
500 $a Source: Dissertation Abstracts International, Volume: 54-04, Section: A, page: 1437.
500 $a Director: Barbara A. Babcock.
502 $a Thesis (Ph.D.)--The University of Arizona, 1993.
520 $a The sharing of Mexican food in Tucson at festivals, restaurants, and grocery stores between Euro-American and Hispanic groups performs a number of functions beyond nutrition: it signifies the desire for harmony, it perpetuates negative cultural stereotypes, and it re-enacts the social drama of 500 years of contact. In this gift exchange, a hybrid cuisine--"Sonoran style"--is invented, mytholigized, and marketed as authentic. Food sharing both engenders cultural exchange and turns a profit, and ethnicity reinvented as an "orientalized" tourist commodity. "Eating the other" requires a symbolic supply/demand economy, and the recognition and negotiation of ethnic identity and cultural taboos and boundaries. The result of cross-cultural eating is complicated by the implications of consuming and incorporating the other in order to understand and negotiate difference.
520 $a An introduction posits the "gastronomic tourist" as a model for food sharing and cultural cannabalism. The events taken as texts and read as examples of Victor Turner's social drama, are secular ceremonies and rituals that often resemble the touristic. One such arena is Tucson Meet Yourself. Unlike carnivalesque festival, this local celebration cultivates neutral ground where diverse groups assemble and sample "otherness" through food, music, and dance. Ethnic food initiates and sustains the communitas of this temporary quasi-pilgrimage even though actual performances of traditional foods are truncated to serve large crowds.
520 $a The third chapter offers a close reading of Bourdieu, and considers local restaurants where distinctions of Sonoran style and its constant reinvention suit the supply/demand of producers and consumers, and show how ethnicity is invented and authenticated by powerful consensus, and mediates across boundaries; yet it also perpetuates stereotypes through the rigid "grammar" of the Sonoran style meal. A final chapter focuses on the enormously popular commercial salsas where non-Hispanics can meet Hispanics anonymously. The rhetorical and experiential frames surrounding the label and its advertising are examined, following Goffman and Barthes, and are revealed to mass-market ethnic stereotypes in general, and in particular, to depict Hispanic women's bodies on labels and advertising in order to exploit connections between food, women and sex.
590 $a School code: 0009.
650 4 $a American Studies. $3 1017604
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Folklore. $3 528224
690 $a 0323
690 $a 0326
690 $a 0338
690 $a 0358
710 2 $a The University of Arizona. $3 1017508
773 0 $t Dissertation Abstracts International $g 54-04A.
790 1 0 $a Babcock, Barbara A., $e advisor
790 $a 0009
791 $a Ph.D.
792 $a 1993
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9322681