東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Executive coaching and personal bran...

Backstrom, Heather.

Linked to FindBook

Google Book

Amazon

博客來

Executive coaching and personal brand: Coach training, coach mastery, and client satisfaction.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Executive coaching and personal brand: Coach training, coach mastery, and client satisfaction./
Author:	Backstrom, Heather.
Description:	264 p.
Notes:	Source: Dissertation Abstracts International, Volume: 71-04, Section: A, page: 1363.
Contained By:	Dissertation Abstracts International71-04A.
Subject:	Business Administration, Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3397761
ISBN:	9781109699630

Executive coaching and personal brand: Coach training, coach mastery, and client satisfaction.
Backstrom, Heather.

Executive coaching and personal brand: Coach training, coach mastery, and client satisfaction. - 264 p.

Source: Dissertation Abstracts International, Volume: 71-04, Section: A, page: 1363.

Thesis (Ed.D.)--Pepperdine University, 2010.

This project aimed to: (a) account for a method by which executive coaches may be trained in personal brand coaching, (b) describe the executive coaches' abilities to coach in particular personal brand matters pretest, posttest and posttest, and (c) assess levels of client satisfaction based upon receipt of personal brand coaching throughout a 3 month period. Thus, this grounded theory and phenomenological study sought to deduce a training process that can be used to train coaches on how to coach employing personal brand. Furthermore, the study deduced the abilities of these coaches in specific areas of personal brand coaching per training literature on learning and behavioral changes. Finally, satisfaction levels of clients before and after the receipt of personal brand coaching was assessed. Participants were a personal brand expert, 6 executive coaches, and 5 clients.

ISBN: 9781109699630Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

Executive coaching and personal brand: Coach training, coach mastery, and client satisfaction.
LDR:03308nam 2200337 4500 001 1391037
005 20101222085255.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9781109699630
035 $a (UMI)AAI3397761
035 $a AAI3397761
040 $a UMI $c UMI
100 1 $a Backstrom, Heather. $3 1669408
245 1 0 $a Executive coaching and personal brand: Coach training, coach mastery, and client satisfaction.
300 $a 264 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-04, Section: A, page: 1363.
500 $a Adviser: Doug Leigh.
502 $a Thesis (Ed.D.)--Pepperdine University, 2010.
520 $a This project aimed to: (a) account for a method by which executive coaches may be trained in personal brand coaching, (b) describe the executive coaches' abilities to coach in particular personal brand matters pretest, posttest and posttest, and (c) assess levels of client satisfaction based upon receipt of personal brand coaching throughout a 3 month period. Thus, this grounded theory and phenomenological study sought to deduce a training process that can be used to train coaches on how to coach employing personal brand. Furthermore, the study deduced the abilities of these coaches in specific areas of personal brand coaching per training literature on learning and behavioral changes. Finally, satisfaction levels of clients before and after the receipt of personal brand coaching was assessed. Participants were a personal brand expert, 6 executive coaches, and 5 clients.
520 $a The study concluded there is a process by which coaches can be trained in personal brand coaching. However, it varies depending upon the personal brand expert who facilitates it. That is, the content will vary depending upon the facilitator. Additionally, learning occurred for the coaches as evidenced by pretest, posttest and post-posttest data. Furthermore, limited behavioral changes occurred as demonstrated through post-posttest data. Finally, satisfaction levels in the domains of work and life improved for clients as evidenced by pretest and posttest data.
520 $a The study has limitations. One is that the training program was facilitated by a personal brand expert who had a certain approach to personal brand that may differ from others. Therefore, the training content may differ if facilitated by another personal brand expert. Additionally, the small sample size of coaches and clients was a limitation making it difficult to generalize the findings. Furthermore, the clients received personal brand coaching therefore their experience may not be generalized to other kinds of coaching.
520 $a Future research may include the use of a control group, coaches who specialize in career transition coaching along with clients who are in-between jobs, a personal brand expert who has a different approach to the subject, and a focus upon client goal attainment rather than satisfaction.
590 $a School code: 6009.
650 4 $a Business Administration, Sports Management. $3 1669318
650 4 $a Business Administration, Management. $3 626628
690 $a 0430
690 $a 0454
710 2 $a Pepperdine University. $b Education. $3 1019295
773 0 $t Dissertation Abstracts International $g 71-04A.
790 1 0 $a Leigh, Doug, $e advisor
790 1 0 $a Rhodes, Kent $e committee member
790 1 0 $a Caesar, Carol Ann $e committee member
790 $a 6009
791 $a Ed.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3397761