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A linguistic analysis of the entrepr...

Cunningham, Laura Elaine.

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A linguistic analysis of the entrepreneurial pitch.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A linguistic analysis of the entrepreneurial pitch./
Author:	Cunningham, Laura Elaine.
Description:	129 p.
Notes:	Source: Masters Abstracts International, Volume: 49-01, page: .
Contained By:	Masters Abstracts International49-01.
Subject:	Language, Linguistics. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480560
ISBN:	9781124189710

A linguistic analysis of the entrepreneurial pitch.
Cunningham, Laura Elaine.

A linguistic analysis of the entrepreneurial pitch. - 129 p.

Source: Masters Abstracts International, Volume: 49-01, page: .

Thesis (M.A.)--Clemson University, 2010.

An entrepreneur faces many challenges in the quest to bring an idea to fruition, and the first step in gaining financial support most commonly comes in the form of a pitch. The goal is always ultimately to persuade investors in the validity and profitability of a product or idea. A wealth of information currently exists in helping entrepreneurs create pitch content as well as giving advice on presentation skills. While this information is important for consideration, the vast majority of available knowledge hovers in the intuitive realm.

ISBN: 9781124189710Subjects--Topical Terms:

1018079
Language, Linguistics.

A linguistic analysis of the entrepreneurial pitch.
LDR:02601nam 2200361 4500 001 1390928
005 20101215102242.5
008 130515s2010 ||||||||||||||||| ||eng d
020 $a 9781124189710
035 $a (UMI)AAI1480560
035 $a AAI1480560
040 $a UMI $c UMI
100 1 $a Cunningham, Laura Elaine. $3 1669283
245 1 2 $a A linguistic analysis of the entrepreneurial pitch.
300 $a 129 p.
500 $a Source: Masters Abstracts International, Volume: 49-01, page: .
500 $a Adviser: Sean Williams.
502 $a Thesis (M.A.)--Clemson University, 2010.
520 $a An entrepreneur faces many challenges in the quest to bring an idea to fruition, and the first step in gaining financial support most commonly comes in the form of a pitch. The goal is always ultimately to persuade investors in the validity and profitability of a product or idea. A wealth of information currently exists in helping entrepreneurs create pitch content as well as giving advice on presentation skills. While this information is important for consideration, the vast majority of available knowledge hovers in the intuitive realm.
520 $a Little to no quantitative, academic research exists on the actual use of language in an oral presentation. Therefore, this thesis intended to conduct a micro-linguistic analysis of the entrepreneurial pitch in order to determine what linguistic devices were employed at different textual levels within the pitch that may have a yet unrecognized, but significant, impact on the decisions of investors.
520 $a Borrowing theory developed by scholars like Schiffrin, Widdowson, and Lakoff and Johnson, an analysis of the syntactic structure of fourteen pitches at the word, sentence, and meta level was conducted with the intention of producing a general rubric influenced by linguistic theories and research.
520 $a This study adds new insights to the growing body of research by showing what linguistic elements of an entrepreneurial pitch may affect the persuasiveness of a pitch. Advice is given concerning specific and general elements that had a quantifiable effect in the study and are useful for an entrepreneur to be aware of when crafting a pitch.
590 $a School code: 0050.
650 4 $a Language, Linguistics. $3 1018079
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Business Administration, Entrepreneurship. $3 1026793
650 4 $a Speech Communication. $3 1017408
690 $a 0290
690 $a 0338
690 $a 0429
690 $a 0459
710 2 $a Clemson University. $b The College of Architecture, Arts and Humanities. $3 1023687
773 0 $t Masters Abstracts International $g 49-01.
790 1 0 $a Williams, Sean, $e advisor
790 1 0 $a Hilligoss, Susan $e committee member
790 1 0 $a Gartner, William $e committee member
790 $a 0050
791 $a M.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1480560