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Basic marketing : = a marketing stra...
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Perreault, William D.
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Basic marketing : = a marketing strategy planning approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Basic marketing :/ William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy.
其他題名:
a marketing strategy planning approach /
作者:
Perreault, William D.
其他作者:
Cannon, Joseph P.
出版者:
New York [u.a.] :McGraw-Hill Irwin, : 2011.,
面頁冊數:
741 p., I-1~30, G-1~11 p. :bill., graph. Darst ;28 cm.
附註:
"McGraw-Hill International edition"--Cover.
標題:
Marketing - Management. -
ISBN:
9780071221108 (International student ed. : pbk.)
Basic marketing : = a marketing strategy planning approach /
Perreault, William D.
Basic marketing :
a marketing strategy planning approach /William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. - 18th ed., international student ed. - New York [u.a.] :McGraw-Hill Irwin,2011. - 741 p., I-1~30, G-1~11 p. :bill., graph. Darst ;28 cm.
"McGraw-Hill International edition"--Cover.
Includes bibliographical references and index.
ISBN: 9780071221108 (International student ed. : pbk.)
LCCN: 2010032240Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13
Dewey Class. No.: 658.8
Basic marketing : = a marketing strategy planning approach /
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