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Marketing channels : = a relationshi...

Pelton, Lou E.

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Marketing channels : = a relationship management approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing channels :/ Lou E. Pelton, David Strutton, James R. Lumpkin.
其他題名:	a relationship management approach /
作者:	Pelton, Lou E.
其他作者:	Strutton, David.
出版者:	Boston :McGraw-Hill/Irwin, : c2002.,
面頁冊數:	xxvi, 514 p. :ill. ;24 cm.
標題:	Marketing channels. -
ISBN:	0072895128 (alk. paper)

Marketing channels : = a relationship management approach /
Pelton, Lou E.

Marketing channels :a relationship management approach /Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston :McGraw-Hill/Irwin,c2002. - xxvi, 514 p. :ill. ;24 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and index.

Marketing channels: Information-driven, customer-steered -- Marketing channels framework --

ISBN: 0072895128 (alk. paper)

LCCN: 2001031257Subjects--Topical Terms:

655321
Marketing channels.

LC Class. No.: HF5415.129 / .P45 2002

Dewey Class. No.: 658.8/4

Marketing channels : = a relationship management approach /
LDR:01669cam a2200277 a 4500 001 1366875
003 OCoLC
005 20130514224745.0
008 130515s2002 maua b 001 0 eng
010 $a 2001031257
020 $a 0072895128 (alk. paper)
020 $a 9780072895124 (alk. paper)
020 $a 0071207058
020 $a 9780071207058
020 $a 0071121005 (international ed. : pbk.)
020 $a 9780071121002 (international ed. ; pbk.)
035 $a 陳欽洲贈書-102年
040 $a DLC $b eng
050 0 0 $a HF5415.129 $b .P45 2002
082 0 0 $a 658.8/4 $2 21
100 1 $a Pelton, Lou E. $3 1655041
245 1 0 $a Marketing channels : $b a relationship management approach / $c Lou E. Pelton, David Strutton, James R. Lumpkin.
250 $a 2nd ed.
260 # $a Boston : $b McGraw-Hill/Irwin, $c c2002.
300 $a xxvi, 514 p. : $b ill. ; $c 24 cm.
490 1 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and index.
505 0 0 $g Marketing channels framework -- $t Marketing channels: Information-driven, customer-steered -- $t Channel roles in a virtual marketplace -- $t Attaining competitive advantage through channel design -- $t Marketing mix and relationship marketing -- $g Channel exosystems -- $t Managing uncertainty in the channel environment -- $g Channel relationships in the global village -- $t Legal and ethical imperatives in channel relationships -- $g Channel microsystems -- $t Conflict resolution strategies -- $t Information systems and relational logistics -- $t Developing positive channel relationships -- $g Channel mesosystem -- $t Transaction costs and vertical marketing systems -- $t Franching in the global economy -- $t Developing long-term value -- $t Strategic partnering agreements.
650 # 0 $a Marketing channels. $3 655321
650 # 0 $a Relationship marketing. $3 548872
700 1 # $a Strutton, David. $3 1655042
700 1 # $a Lumpkin, James R. $3 1655043