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Marketing research /

~

Burns, Alvin C.

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Marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research // Alvin C. Burns, Ronald F. Bush.
Author:	Burns, Alvin C.
other author:	Bush, Ronald F.
Published:	Upper Saddle River, N.J. :Pearson, : c2010.,
Description:	695 p. :ill. (chiefly col.) ;25 cm.+1 DVD (4 3/4 in.)
Subject:	Marketing research. -
ISBN:	9780137135998 (pbk.)

Marketing research /
Burns, Alvin C.

Marketing research /Alvin C. Burns, Ronald F. Bush. - 6th ed., global ed. - Upper Saddle River, N.J. :Pearson,c2010. - 695 p. :ill. (chiefly col.) ;25 cm.+1 DVD (4 3/4 in.)

Includes bibliographical references (p. 662-680) and indexes.

ISBN: 9780137135998 (pbk.)Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .B778 2010

Marketing research /
LDR:00806cam a2200205Ma 4500 001 1349926
003 OCoLC
005 20130514031241.0
008 130514s2010 xx 000 0 eng d
020 $a 9780137135998 (pbk.)
020 $a 0137135998 (pbk.)
035 $a 企管系-102年贈書
040 $a TULIB $c TULIB $d UKBOL $d OCLCO
050 # 4 $a HF5415.2 $b .B778 2010
100 1 $a Burns, Alvin C. $3 694351
245 1 0 $a Marketing research / $c Alvin C. Burns, Ronald F. Bush.
250 $a 6th ed., global ed.
260 # $a Upper Saddle River, N.J. : $b Pearson, $c c2010.
300 $a 695 p. : $b ill. (chiefly col.) ; $c 25 cm.+ $e 1 DVD (4 3/4 in.)
504 $a Includes bibliographical references (p. 662-680) and indexes.
650 # 0 $a Marketing research. $3 532352
700 1 # $a Bush, Ronald F. $3 694350
775 0 # $a Burns, Alvin C. $b 4th ed. $d Upper Saddle River, N.J. : Prentice Hall, c2003. $e eng $t Marketing research : $z 0131202642 $z 0131011189
775 0 # $a Marketing research

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GW0014452

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.2 B778 2010

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