Self versus others = media, messages...
Andsager, Julie L.{me_controlnum}

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  • Self versus others = media, messages, and the third-person effect /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Self versus others/ Julie L. Andsager, H. Allen White.
    Reminder of title: media, messages, and the third-person effect /
    Author: Andsager, Julie L.{me_controlnum}
    other author: White, H. Allen.
    Published: Mahwah, N.J. :Lawrence Erlbaum Associates, : 2007.,
    Description: xii, 152 p. :ill. ;24 cm.
    [NT 15003449]: The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.
    Subject: Mass media - Social aspects. -
    Online resource: http://www.tandfebooks.com/isbn/9780203936498
    ISBN: 9780203936498 (e-book : PDF)
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W9152751 電子資源 11.線上閱覽_V 電子書 EB HM1206 .A538 2007 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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