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Advances in advertising research (Vo...

Eisend, Martin.

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Advances in advertising research (Vol. III) = current insights and future trends /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in advertising research (Vol. III)/ edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.{me_controlnum}
Reminder of title:	current insights and future trends /
other author:	Eisend, Martin.
Published:	Wiesbaden :Gabler Verlag : : 2012.,
Description:	xii, 432 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
Subject:	Advertising - Research. -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-4291-3
ISBN:	9783834942913 (electronic bk.)

Advances in advertising research (Vol. III) = current insights and future trends /
Advances in advertising research (Vol. III)current insights and future trends /[electronic resource] :edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.{me_controlnum} - Wiesbaden :Gabler Verlag :2012. - xii, 432 p. :ill., digital ;22 cm. - European advertising academy. - European advertising academy..

ISBN: 9783834942913 (electronic bk.)Subjects--Topical Terms:

842627
Advertising
--Research.

LC Class. No.: HF5814 / .A38 2012

Dewey Class. No.: 659.1072

Advances in advertising research (Vol. III) = current insights and future trends /
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245 0 0 $a Advances in advertising research (Vol. III) $h [electronic resource] : $b current insights and future trends / $c edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.{me_controlnum}
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