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Inside marketing = practices, ideolo...

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Zwick, Detlev.

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Inside marketing = practices, ideologies, devices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Inside marketing/ edited by Detlev Zwick and Julien Cayla.{me_controlnum}
Reminder of title:	practices, ideologies, devices /
other author:	Zwick, Detlev.
Published:	Oxford :Oxford University Press, : 2011.,
Description:	1 online resource (xi, 357 p.) :ill.
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
ISBN:	9780191724916 (ebook) :

Inside marketing = practices, ideologies, devices /
Inside marketingpractices, ideologies, devices /[electronic resource] :edited by Detlev Zwick and Julien Cayla.{me_controlnum} - Oxford :Oxford University Press,2011. - 1 online resource (xi, 357 p.) :ill.

Includes bibliographical references and index.

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

ISBN: 9780191724916 (ebook) :No priceSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Inside marketing = practices, ideologies, devices /
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020 $a 0191724912 (ebook) : $c No price
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245 0 0 $a Inside marketing $h [electronic resource] : $b practices, ideologies, devices / $c edited by Detlev Zwick and Julien Cayla.{me_controlnum}
260 $a Oxford : $b Oxford University Press, $c 2011.
300 $a 1 online resource (xi, 357 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
588 $a Description based on print version record.
650 0 $a Marketing. $3 536353
700 1 $a Zwick, Detlev. $3 1616912
700 1 $a Cayla, Julien. $3 1616913
776 0 8 $i Print version $z 9780199576746
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001

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W9149616

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11.線上閱覽_V

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EB HF5415

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1 records • Pages 1 •
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