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Political campaigns and political ad...
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Baker, Frank W.
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Political campaigns and political advertising : = a media literacy guide /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Political campaigns and political advertising :/ Frank W. Baker ; foreword by David Considine.
其他題名:
a media literacy guide /
作者:
Baker, Frank W.
出版者:
Santa Barbara, Calif. :Greenwood Press, : c2009.,
面頁冊數:
xxvi, 196 p. :ill. ;26 cm.
標題:
Political campaigns - United States. -
標題:
United States - Economic policy - 1981-1993 -
ISBN:
9780313347559 (hbk.) :
Political campaigns and political advertising : = a media literacy guide /
Baker, Frank W.
Political campaigns and political advertising :
a media literacy guide /Frank W. Baker ; foreword by David Considine. - Santa Barbara, Calif. :Greenwood Press,c2009. - xxvi, 196 p. :ill. ;26 cm.
Includes bibliographical references and index.
Media literacy : understanding the meaning behind the messages --
ISBN: 9780313347559 (hbk.) :US63.00
LCCN: 2008032942Subjects--Topical Terms:
601450
Political campaigns
--United States.Subjects--Geographical Terms:
554129
United States
--Economic policy--1981-1993
LC Class. No.: JK2281 / .B33 2009
Dewey Class. No.: 324.70973
Political campaigns and political advertising : = a media literacy guide /
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Propaganda and spin : the power of the image over the word --
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Analyzing photographs --
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And then there was radio --
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Why television? --
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Popular appeals and techniques of persuasion in political advertising --
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Analyzing campaign events --
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Trying to fix the money problem in elections --
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Index.
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