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Branded component strategies = ingredient branding in B2B markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Branded component strategies/ by Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
Reminder of title:	ingredient branding in B2B markets /
Author:	Worm, Stefan.{me_controlnum}
Published:	Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, : 2012.,
Description:	xx, 224 p. :digital ;21 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing) -
Online resource:	http://dx.doi.org/10.1007/978-3-8349-6453-3
ISBN:	9783834964533 (electronic bk.)

Branded component strategies = ingredient branding in B2B markets /
Worm, Stefan.{me_controlnum}

Branded component strategiesingredient branding in B2B markets /[electronic resource] :by Stefan Worm ; with a foreword by Friedhelm W. Bliemel. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012. - xx, 224 p. :digital ;21 cm.

ISBN: 9783834964533 (electronic bk.)Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .W67 2012

Dewey Class. No.: 658.804

Branded component strategies = ingredient branding in B2B markets /
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020 $a 9783834964533 (electronic bk.)
020 $a 9783834919199 (paper)
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040 $a GP $c GP
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050 4 $a HF5415.1255 $b .W67 2012
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100 1 $a Worm, Stefan.{me_controlnum} $3 1566984
245 1 0 $a Branded component strategies $h [electronic resource] : $b ingredient branding in B2B markets / $c by Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
260 $a Wiesbaden : $b Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, $c 2012.
300 $a xx, 224 p. : $b digital ; $c 21 cm.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Industrial marketing. $3 657817
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-6453-3
950 $a Business and Economics (Springer-11643)

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W9142531

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EB HF5415.1255 .W67 2012

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