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Li, Tiger.

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Reviving traditions in research on international market entry

Record Type:	Electronic resources : Monograph/item
Title/Author:	Reviving traditions in research on international market entry/ edited by Tiger Li.{me_controlnum}
other author:	Li, Tiger.
Published:	Amsterdam ;JAI, : 2003.,
Description:	1 online resource (ix, 169 p.) :ill., map
[NT 15003449]:	Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry /Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / ShaomingZou, CharlesR Taylor, Er (Eric) Fang -- Channel integration decisionsin new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng --Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.
Subject:	International business enterprises. -
Online resource:	http://www.emeraldinsight.com/1474-7979/14
ISBN:	9781849502283 (electronic bk.)

Reviving traditions in research on international market entry
Reviving traditions in research on international market entry[electronic resource] /edited by Tiger Li.{me_controlnum} - Amsterdam ;JAI,2003. - 1 online resource (ix, 169 p.) :ill., map - Advances in international marketing,v. 141474-7979 ;. - Advances in international marketing ;v. 10..

Includes bibliographical references and index.

Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry /Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / ShaomingZou, CharlesR Taylor, Er (Eric) Fang -- Channel integration decisionsin new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng --Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on graymarket has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creatinga favorable environment to attract foreign direct investment and promote export. Written by a groupof internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.

ISBN: 9781849502283 (electronic bk.)Subjects--Topical Terms:

542902
International business enterprises.

LC Class. No.: HF1416 / .R48 2003

Dewey Class. No.: 658.84072

Universal Decimal Class. No.: 339.5

Reviving traditions in research on international market entry
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245 0 0 $a Reviving traditions in research on international market entry $h [electronic resource] / $c edited by Tiger Li.{me_controlnum}
260 $a Amsterdam ; $a Boston : $b JAI, $c 2003.
300 $a 1 online resource (ix, 169 p.) : $b ill., map
490 1 $a Advances in international marketing, $x 1474-7979 ; $v v. 14
504 $a Includes bibliographical references and index.
505 0 $a Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry /Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / ShaomingZou, CharlesR Taylor, Er (Eric) Fang -- Channel integration decisionsin new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng --Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.
520 $a In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on graymarket has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creatinga favorable environment to attract foreign direct investment and promote export. Written by a groupof internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.
588 $a Description based on print version record.
650 0 $a International business enterprises. $3 542902
650 0 $a Export marketing $x Research. $3 781662
650 0 $a New products $x Research. $3 1556767
650 0 $a Competition, International. $3 542897
650 0 $a Marketing research. $3 532352
650 7 $a Business ethics. $3 541588
650 7 $a International business. $2 bicssc $3 1485454
650 7 $a Company law. $2 bicssc $3 1556768
650 7 $a Business & Economics $x International $x Marketing. $2 bisacsh $3 1556397
650 7 $a Business & Economics $x Marketing $x Research. $2 bisacsh $3 1556380
700 1 $a Li, Tiger. $3 1556766
776 0 8 $i Print version: $t Reviving traditions in research on international market entry. $b 1st ed. $d Amsterdam ; Boston : JAI, 2003 $z 0762310448 $w (DLC)2004271351 $w (OCoLC)52357987
830 0 $a Advances in international marketing ; $v v. 10. $3 1556396
856 4 0 $u http://www.emeraldinsight.com/1474-7979/14