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企業社會責任對品牌形象與顧客忠誠度影響之探討 = = The Infl...

張國忠

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企業社會責任對品牌形象與顧客忠誠度影響之探討 = = The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty:An Empirical Study of Chunghwa Telecom : 以中華電信為例 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	企業社會責任對品牌形象與顧客忠誠度影響之探討 = / 鍾采羚撰
Reminder of title:	The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty:An Empirical Study of Chunghwa Telecom : 以中華電信為例 /
remainder title:	The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty
Author:	鍾采羚
other author:	張國忠
Published:	[花蓮縣壽豐鄉] : [國立東華大學管理學院高階經營管理碩士在職專班], : 2012[民101],
Description:	7,95面 : 圖,表 ; 30公分
Notes:	校內電子全文開放日期 2013.6.14

企業社會責任對品牌形象與顧客忠誠度影響之探討 = = The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty:An Empirical Study of Chunghwa Telecom : 以中華電信為例 /
鍾采羚

企業社會責任對品牌形象與顧客忠誠度影響之探討 = The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty:An Empirical Study of Chunghwa Telecom : 以中華電信為例 / The Influence of Corporate Social Responsibility to the Brand Image and the Customer LoyaltyAn Empirical Study of Chunghwa Telecom鍾采羚撰 - 初版 - [花蓮縣壽豐鄉] : [國立東華大學管理學院高階經營管理碩士在職專班], 2012[民101] - 7,95面 : 圖,表 ; 30公分

校內電子全文開放日期 2013.6.14

碩士論文-- 國立東華大學管理學院高階經營管理碩士在職專班

參考書目:面89-93

贈閱Subjects--Index Terms:

企業社會責任

企業社會責任對品牌形象與顧客忠誠度影響之探討 = = The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty:An Empirical Study of Chunghwa Telecom : 以中華電信為例 /
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035 $a NDHU10002
035 $a 1284541
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100 1 $a 鍾采羚 $e 撰 $3 3035391
245 1 0 $a 企業社會責任對品牌形象與顧客忠誠度影響之探討 = $b The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty:An Empirical Study of Chunghwa Telecom : 以中華電信為例 / $c 鍾采羚撰
246 1 1 $a The Influence of Corporate Social Responsibility to the Brand Image and the Customer Loyalty $b An Empirical Study of Chunghwa Telecom
250 $a 初版
260 $a [花蓮縣壽豐鄉] : $b [國立東華大學管理學院高階經營管理碩士在職專班], $c 2012[民101]
300 $a 7,95面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期 2013.6.14
500 $a 校外電子全文開放日期 2013.6.14
500 $a 指導教授:張國忠
502 $a 碩士論文-- 國立東華大學管理學院高階經營管理碩士在職專班
504 $a 參考書目:面89-93
504 $a 含附錄
563 $a 贈閱
653 0 $a 企業社會責任
653 0 $a 品牌形象
653 0 $a 顧客忠誠度
653 0 $a Corporate Social Responsibility
653 0 $a Brand Image
653 0 $a Customer Loyalty
700 1 $a 張國忠 $e 指導 $3 2994788
700 1 $a Chung, Tsai-Ling $3 3035392
700 1 $a Chang, Kuo-Chung $3 2994813