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消費者對通路之信任與保健食品購買意圖之關係 = = The Relat...

張淑君

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消費者對通路之信任與保健食品購買意圖之關係 = = The Relationship between Consumer’s Trust on Channel and Buying Intention of Health Food : Brand Awareness and Product Involvement as moderators : 品牌知名度、產品涉入調節效果的驗證 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	消費者對通路之信任與保健食品購買意圖之關係 = / 張淑君撰
其他題名:	The Relationship between Consumer’s Trust on Channel and Buying Intention of Health Food : Brand Awareness and Product Involvement as moderators : 品牌知名度、產品涉入調節效果的驗證 /
其他題名:	The Relationship between Consumer’s Trust on Channel and Buying Intention of Health Food
作者:	張淑君
出版者:	[花蓮縣] : 國立東華大學企業管理學系, : 民93[2004],
面頁冊數:	10,155面 : 圖,表 ; 30公分
附註:	指導教授︰林家五
標題:	信任 -
電子資源:	http://134.208.10.124/ETD-db/ETD-search-c/view_etd?URN=etd-0720104-104942PDF全文

消費者對通路之信任與保健食品購買意圖之關係 = = The Relationship between Consumer’s Trust on Channel and Buying Intention of Health Food : Brand Awareness and Product Involvement as moderators : 品牌知名度、產品涉入調節效果的驗證 /
張淑君

消費者對通路之信任與保健食品購買意圖之關係 = The Relationship between Consumer’s Trust on Channel and Buying Intention of Health Food : Brand Awareness and Product Involvement as moderators : 品牌知名度、產品涉入調節效果的驗證 / The Relationship between Consumer’s Trust on Channel and Buying Intention of Health FoodBrand Awareness and Product Involvement as moderators張淑君撰 - [花蓮縣] : 國立東華大學企業管理學系, 民93[2004] - 10,155面 : 圖,表 ; 30公分

指導教授︰林家五

碩士論文--國立東華大學企業管理學系,2004

參考書目︰面137-142Subjects--Topical Terms:

2402357
信任

消費者對通路之信任與保健食品購買意圖之關係 = = The Relationship between Consumer’s Trust on Channel and Buying Intention of Health Food : Brand Awareness and Product Involvement as moderators : 品牌知名度、產品涉入調節效果的驗證 /
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