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Marketing strategy and plans : = sys...

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Luck, David Johnston.

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Marketing strategy and plans : = systematic marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy and plans :/ David J. Luck, O.C. Ferrell.
Reminder of title:	systematic marketing management /
Author:	Luck, David Johnston.
other author:	Ferrell, O. C.,
Published:	Englewood Cliffs, N.J. :Prentice-Hall, : c1979.,
Description:	xv, 474 p. :ill. ;25 cm.
Subject:	Marketing - Management. - United States -
ISBN:	0135582547 (hbk.)

Marketing strategy and plans : = systematic marketing management /
Luck, David Johnston.

Marketing strategy and plans :systematic marketing management /David J. Luck, O.C. Ferrell. - Englewood Cliffs, N.J. :Prentice-Hall,c1979. - xv, 474 p. :ill. ;25 cm.

Includes bibliographical references (p. 455-461) and index.

ISBN: 0135582547 (hbk.)

LCCN: 78010459 Subjects--Topical Terms:

693468
Marketing
--Management.--United States

LC Class. No.: HF5415.13 / .L75

Dewey Class. No.: 658.8

Marketing strategy and plans : = systematic marketing management /
LDR:00825cam a2200205 i 4500 001 1194490
003 OCoLC
005 20120626234314.0
008 120627s1979 njua b 001 0 eng
010 $a 78010459
020 $a 0135582547 (hbk.)
020 $a 9780135582541 (hbk.)
035 $a 劉吉川-觀遊系教師-101贈書
040 $a DLC $c DLC $d OCL $d OCLCQ $d NLGGC $d AU@ $d DEBBG
050 0 0 $a HF5415.13 $b .L75
082 0 4 $a 658.8 $2 19
100 1 $a Luck, David Johnston. $3 655326
245 1 0 $a Marketing strategy and plans : $b systematic marketing management / $c David J. Luck, O.C. Ferrell.
260 # $a Englewood Cliffs, N.J. : $b Prentice-Hall, $c c1979.
300 $a xv, 474 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 455-461) and index.
650 # 0 $a Marketing $z United States $x Management. $3 693468
650 # 0 $a Marketing $z United States $x Management $v Case studies. $3 1485877
650 0 7 $a Marketing. $3 536353
700 1 # $a Ferrell, O. C., $e joint author. $3 1485876
776 0 8 $i Online version: $a Luck, David Johnston. $t Marketing strategy and plans. $d Englewood Cliffs, N.J. : Prentice-Hall, c1979 $w (OCoLC)748989745

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GW0015201

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 L75 1979

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