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Marketing strategy and plans : = sys...
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Luck, David Johnston.
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Marketing strategy and plans : = systematic marketing management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing strategy and plans :/ David J. Luck, O.C. Ferrell.
其他題名:
systematic marketing management /
作者:
Luck, David Johnston.
其他作者:
Ferrell, O. C.,
出版者:
Englewood Cliffs, N.J. :Prentice-Hall, : c1979.,
面頁冊數:
xv, 474 p. :ill. ;25 cm.
標題:
Marketing - Management. - United States -
ISBN:
0135582547 (hbk.)
Marketing strategy and plans : = systematic marketing management /
Luck, David Johnston.
Marketing strategy and plans :
systematic marketing management /David J. Luck, O.C. Ferrell. - Englewood Cliffs, N.J. :Prentice-Hall,c1979. - xv, 474 p. :ill. ;25 cm.
Includes bibliographical references (p. 455-461) and index.
ISBN: 0135582547 (hbk.)
LCCN: 78010459 Subjects--Topical Terms:
693468
Marketing
--Management.--United States
LC Class. No.: HF5415.13 / .L75
Dewey Class. No.: 658.8
Marketing strategy and plans : = systematic marketing management /
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