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An information processing theory of ...

Bettman, James R.

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An information processing theory of consumer choice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	An information processing theory of consumer choice // James R. Bettman.
作者:	Bettman, James R.
出版者:	Reading, Mass. :Addison-Wesley Pub. Co., : c1979.,
面頁冊數:	xiv, 402 p. :ill. ;25 cm.
附註:	Includes indexes.
內容註:	Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.
標題:	Consumers. -
ISBN:	0201008343 (hbk.)

An information processing theory of consumer choice /
Bettman, James R.

An information processing theory of consumer choice /James R. Bettman. - Reading, Mass. :Addison-Wesley Pub. Co.,c1979. - xiv, 402 p. :ill. ;25 cm. - Advances in marketing series. - Advances in marketing series..

Includes indexes.

Bibliography: p. 355-382.

Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.

ISBN: 0201008343 (hbk.)

LCCN: 78052496 Subjects--Topical Terms:

562196
Consumers.

LC Class. No.: HC79.C6 / B46

Dewey Class. No.: 658.8/34

An information processing theory of consumer choice /
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050 0 0 $a HC79.C6 $b B46
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245 1 0 $a An information processing theory of consumer choice / $c James R. Bettman.
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300 $a xiv, 402 p. : $b ill. ; $c 25 cm.
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830 0 $a Advances in marketing series. $3 1485693