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An information processing theory of ...

Bettman, James R.

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An information processing theory of consumer choice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	An information processing theory of consumer choice // James R. Bettman.
Author:	Bettman, James R.
Published:	Reading, Mass. :Addison-Wesley Pub. Co., : c1979.,
Description:	xiv, 402 p. :ill. ;25 cm.
Notes:	Includes indexes.
[NT 15003449]:	Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.
Subject:	Consumers. -
ISBN:	0201008343 (hbk.)

An information processing theory of consumer choice /
Bettman, James R.

An information processing theory of consumer choice /James R. Bettman. - Reading, Mass. :Addison-Wesley Pub. Co.,c1979. - xiv, 402 p. :ill. ;25 cm. - Advances in marketing series. - Advances in marketing series..

Includes indexes.

Bibliography: p. 355-382.

Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.

ISBN: 0201008343 (hbk.)

LCCN: 78052496 Subjects--Topical Terms:

562196
Consumers.

LC Class. No.: HC79.C6 / B46

Dewey Class. No.: 658.8/34

An information processing theory of consumer choice /
LDR:01348cam a2200241 i 4500 001 1194433
003 OCoLC
005 20120625042922.0
008 120625s1979 maua b 001 0 eng
010 $a 78052496
020 $a 0201008343 (hbk.)
020 $a 9780201008340 (hbk.)
035 $a 劉吉川-觀遊系教師-101贈書
040 $a DLC $c DLC $d UBA $d NLGGC $d LVB $d AU@ $d NLE $d MNW $d TULIB
050 0 0 $a HC79.C6 $b B46
082 0 0 $a 658.8/34 $2 18
100 1 $a Bettman, James R. $3 1485692
245 1 0 $a An information processing theory of consumer choice / $c James R. Bettman.
260 # $a Reading, Mass. : $b Addison-Wesley Pub. Co., $c c1979.
300 $a xiv, 402 p. : $b ill. ; $c 25 cm.
490 1 0 $a Advances in marketing series
500 $a Includes indexes.
504 $a Bibliography: p. 355-382.
505 0 # $a Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.
650 # 0 $a Consumers. $3 562196
650 # 0 $a Consumers $z United States. $3 670983
650 # 7 $a Consumidor $2 larpcal $3 1485694
650 # 6 $a Consommateurs. $3 794064
650 # 6 $a Consommateurs $z États-Unis. $3 1485695
776 0 8 $i Online version: $a Bettman, James R. $t Information processing theory of consumer choice. $d Reading, Mass. : Addison-Wesley Pub. Co., c1979 $w (OCoLC)706002442
830 0 $a Advances in marketing series. $3 1485693