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Attitude measurement for marketing s...

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Hughes, G. David

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Attitude measurement for marketing strategies

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Attitude measurement for marketing strategies/ G. David Hughes.
作者:	Hughes, G. David
出版者:	Glenview, Ill.,Scott, Foresman : [1971],
面頁冊數:	xi, 177 p.illus.23 cm.
標題:	Attitude (Psychology) - Testing. -

Attitude measurement for marketing strategies
Hughes, G. David

Attitude measurement for marketing strategiesG. David Hughes. - Glenview, Ill.,Scott, Foresman[1971] - xi, 177 p.illus.23 cm.

Bibliography: p. 154-166.

LCCN: 75161524 Subjects--Topical Terms:

549365
Attitude (Psychology)
--Testing.

LC Class. No.: HF5415.3 / .H8

Dewey Class. No.: 658.83/4

Attitude measurement for marketing strategies
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050 0 4 $a HF5415.3 $b .H8
082 0 # $a 658.83/4
100 1 $a Hughes, G. David $q (George David) $3 1485608
245 1 0 $a Attitude measurement for marketing strategies $c G. David Hughes.
260 # $a Glenview, Ill., $b Scott, Foresman $c [1971]
300 $a xi, 177 p. $b illus. $c 23 cm.
504 $a Bibliography: p. 154-166.
650 # 0 $a Attitude (Psychology) $x Testing. $3 549365
650 # 0 $a Marketing. $3 536353
650 0 7 $a Marktforschung. $2 swd $3 1485609
776 0 8 $i Online version: $a Hughes, G. David (George David) $t Attitude measurement for marketing strategies. $d Glenview, Ill., Scott, Foresman [1971] $w (OCoLC)777492012

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415.3 H8 1971

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