Strategic management in action /
Coulter, Mary K.

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  • Strategic management in action /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Strategic management in action // Mary Coulter.
    作者: Coulter, Mary K.
    出版者: Boston :Prentice Hall, : c2010.,
    面頁冊數: xix, 311 p. :ill. ;26 cm.
    內容註: Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Special topics : international strategies and strategies for entrepreneurial ventures and not-for-profits.
    標題: Strategic planning. -
    ISBN: 9780136078289 (pbk.)
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GW0015149 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD30.28 C696 2010 一般使用(Normal) 在架 0
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