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Essentials of marketing : = a marketing strategy planning approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of marketing :/ William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Reminder of title:	a marketing strategy planning approach /
Author:	Perreault, William D.
other author:	Cannon, Joseph P.,
Published:	New York :McGraw-Hill/Irwin, : c2008.,
Description:	xxxvi, 660, [37] p. :col. ill+ 1 CD-ROM.(4 3/4 in.) .
Notes:	With 1 computer optical disc. Kept in the special collection.
Subject:	Marketing. -
ISBN:	0077216431 (pbk. : set)

Essentials of marketing : = a marketing strategy planning approach /
Perreault, William D.

Essentials of marketing :a marketing strategy planning approach /William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 11th ed. - New York :McGraw-Hill/Irwin,c2008. - xxxvi, 660, [37] p. :col. ill+ 1 CD-ROM.(4 3/4 in.) .

With 1 computer optical disc. Kept in the special collection.

ISBN: 0077216431 (pbk. : set)Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .M2624 2008

Essentials of marketing : = a marketing strategy planning approach /
LDR:01379cam a2200301Ma 4500 001 1189930
003 OCoLC
005 20120621022544.0
008 120621s2008 mau 001 0 eng d
020 $a 0077216431 (pbk. : set)
020 $a 9780077216436 (pbk. : set)
020 $a 007128334X
020 $a 9780071283342
020 $a 0073404713 (pbk.)
020 $a 9780073404714 (pbk.)
020 $a 0073282871 (CD-ROM)
020 $a 9780073282879 (CD-ROM)
035 $a 白麥克-語言中心教師-101贈書
040 $a TULIB $b tha $c TULIB
050 # 4 $a HF5415 $b .M2624 2008
100 1 $a Perreault, William D. $3 813127
245 1 0 $a Essentials of marketing : $b a marketing strategy planning approach / $c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 $a 11th ed.
260 # $a New York : $b McGraw-Hill/Irwin, $c c2008.
300 $a xxxvi, 660, [37] p. : $b col. ill+ $e 1 CD-ROM.(4 3/4 in.) .
500 $a With 1 computer optical disc. Kept in the special collection.
500 $a Includes index.
650 # 4 $a Marketing. $3 536353
700 1 # $a Cannon, Joseph P., $c Ph. D. $3 1485445
700 1 # $a McCarthy, E. Jerome $q (Edmund Jerome) $3 1485446
775 0 # $a McCarthy, Edmund Jerome. $b Rev. ed. $d Homewood, Ill., Irwin, 1982. $e eng $k Irwin series in marketing $t Essentials of marketing,
775 0 # $a McCarthy, Edmund Jerome, $b 5th ed. $d Homewood, Ill. : Irwin, c1991. $e eng $k Irwin series in marketing $t Essentials of marketing / $z 0256093237
775 0 # $a McCarthy, Edmund Jerome. $b 6th ed. $d Burr Ridge, Ill. : Irwin, c1994. $e eng $k Irwin series in marketing $t Essentials of marketing : $z 0256127468
775 $6 727610 $t Essentials of marketing :