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Marketing to moviegoers : = a handbo...

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Marich, Robert.

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Marketing to moviegoers : = a handbook of strategies and tactics /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing to moviegoers :/ Robert Marich.
Reminder of title:	a handbook of strategies and tactics /
Author:	Marich, Robert.
Published:	Carbondale :Southern Illinois University Press, : c2009.,
Description:	xii, 318 p. :ill. ;24 cm.
Notes:	Includes index.
Subject:	Motion pictures - Marketing. -
ISBN:	9780809328840 (pbk.) :

Marketing to moviegoers : = a handbook of strategies and tactics /
Marich, Robert.

Marketing to moviegoers :a handbook of strategies and tactics /Robert Marich. - 2nd ed. - Carbondale :Southern Illinois University Press,c2009. - xii, 318 p. :ill. ;24 cm.

Includes index.

Creative strategy --

ISBN: 9780809328840 (pbk.) :US34.95

LCCN: 2008016284

Nat. Bib. No.: GBA8C1904bnbSubjects--Topical Terms:

546523
Motion pictures
--Marketing.

LC Class. No.: PN1995.9.M29 / .M37 2009

Dewey Class. No.: 791.43/068/8

Marketing to moviegoers : = a handbook of strategies and tactics /
LDR:00953cam a2200205 a 4500 001 1123724
008 120526s2009 ilua s001 0 eng
010 $a 2008016284
015 $a GBA8C1904 $2 bnb
020 $a 9780809328840 (pbk.) : $c US34.95
020 $a 0809328844 (pbk.)
035 $a LIB-BW-101-013
040 $a DLC $c DLC $d BTCTA $d YDXCP $d UKM $d C $d BWX $d CDX $d DLC
050 0 0 $a PN1995.9.M29 $b .M37 2009
082 0 0 $a 791.43/068/8 $2 22
100 1 $a Marich, Robert. $3 1543462
245 1 0 $a Marketing to moviegoers : $b a handbook of strategies and tactics / $c Robert Marich.
250 $a 2nd ed.
260 # $a Carbondale : $b Southern Illinois University Press, $c c2009.
300 $a xii, 318 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 # $t Creative strategy -- $t Market research -- $t Paid media advertising -- $t Promotional tie-ins and product placement -- $t Licensed merchandise -- $t Publicity -- $t Distribution to theaters -- $t Exhibition -- $t Major studios -- $t Independent distributors -- $t Foreign-language films -- $t Prints and advertising funds.
650 # 0 $a Motion pictures $x Marketing. $3 546523
650 # 0 $a Motion pictures $x Distribution. $3 950396

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壽豐校區(SF Campus)
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last issue: 1 (2012/09/28)
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W0192605

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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PN1995.9.M29 M37 2009

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1 records • Pages 1 •
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