Chatter marketing : = putting the re...
Rosen, Neil M., (1947-)

FindBook      Google Book      Amazon      博客來     
  • Chatter marketing : = putting the relationship back in customer relationship management /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Chatter marketing :/ Neil Rosen.
    其他題名: putting the relationship back in customer relationship management /
    作者: Rosen, Neil M.,
    出版者: Austin, TX :Emerald Book Co., : [2011],
    面頁冊數: ix, 186 p. :ill. ;24 cm.
    內容註: pt. 1. What is chatter marketing? -- Chatter marketing basics -- Chatter marketing principles -- Good-bye to traditional search -- Good-by spam, hello chatter -- pt. 2. Enabling your chatter marketing -- Is your website chatter-marketing enabled? -- Moving chatter marketing beyond your website -- The chatter marketing engine -- The new CRM -- Chatter marketing is about listening -- When listening to your customer, what do you listen for? -- Listen, respond, engage -- Where are you listening? -- Chatter marketing strategy -- Chatterscores drive your responses -- Using text analytics in chatter marketing -- Engaging with customers through chatter marketing -- Chatterboxes - Managing your chatter marketing engine -- Chatter marketing and your mission -- pt. 3. The future of chatter marketing -- Search versus chatter -- A word about privacy -- Chatter marketing changes the way you think about everything -- What's in the future?
    標題: Relationship marketing. -
    ISBN: 9781937110086 (hbk.) :
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W0067178 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.55 R67 2011 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
評論
Export
取書館
 
 
變更密碼
登入