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Chatter marketing : = putting the re...
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Rosen, Neil M., (1947-)
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Chatter marketing : = putting the relationship back in customer relationship management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Chatter marketing :/ Neil Rosen.
其他題名:
putting the relationship back in customer relationship management /
作者:
Rosen, Neil M.,
出版者:
Austin, TX :Emerald Book Co., : [2011],
面頁冊數:
ix, 186 p. :ill. ;24 cm.
內容註:
pt. 1. What is chatter marketing? -- Chatter marketing basics -- Chatter marketing principles -- Good-bye to traditional search -- Good-by spam, hello chatter -- pt. 2. Enabling your chatter marketing -- Is your website chatter-marketing enabled? -- Moving chatter marketing beyond your website -- The chatter marketing engine -- The new CRM -- Chatter marketing is about listening -- When listening to your customer, what do you listen for? -- Listen, respond, engage -- Where are you listening? -- Chatter marketing strategy -- Chatterscores drive your responses -- Using text analytics in chatter marketing -- Engaging with customers through chatter marketing -- Chatterboxes - Managing your chatter marketing engine -- Chatter marketing and your mission -- pt. 3. The future of chatter marketing -- Search versus chatter -- A word about privacy -- Chatter marketing changes the way you think about everything -- What's in the future?
標題:
Relationship marketing. -
ISBN:
9781937110086 (hbk.) :
Chatter marketing : = putting the relationship back in customer relationship management /
Rosen, Neil M.,1947-
Chatter marketing :
putting the relationship back in customer relationship management /Neil Rosen. - 1st ed. - Austin, TX :Emerald Book Co.,[2011] - ix, 186 p. :ill. ;24 cm.
pt. 1. What is chatter marketing? -- Chatter marketing basics -- Chatter marketing principles -- Good-bye to traditional search -- Good-by spam, hello chatter -- pt. 2. Enabling your chatter marketing -- Is your website chatter-marketing enabled? -- Moving chatter marketing beyond your website -- The chatter marketing engine -- The new CRM -- Chatter marketing is about listening -- When listening to your customer, what do you listen for? -- Listen, respond, engage -- Where are you listening? -- Chatter marketing strategy -- Chatterscores drive your responses -- Using text analytics in chatter marketing -- Engaging with customers through chatter marketing -- Chatterboxes - Managing your chatter marketing engine -- Chatter marketing and your mission -- pt. 3. The future of chatter marketing -- Search versus chatter -- A word about privacy -- Chatter marketing changes the way you think about everything -- What's in the future?
Neil Rosen reveals how keeping tabs on the "chatter" produced by customers---questions on Twitter, searches on websites, products "liked" on Facebook, posts in user groups---gives marketers an unprecedented look into the minds of their customers.
ISBN: 9781937110086 (hbk.) :US18.95Subjects--Topical Terms:
548872
Relationship marketing.
LC Class. No.: HF5415.55 / .R67 2011
Dewey Class. No.: 658.872
Chatter marketing : = putting the relationship back in customer relationship management /
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