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The business and management of ocean...

Vogel, Michael.

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The business and management of ocean cruises /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The business and management of ocean cruises // edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.
其他作者:	Vogel, Michael.
出版者:	Wallingford, Oxfordshire ;CABI, : c2012.,
面頁冊數:	xvi, 275 p. :ill. ;26 cm.
內容註:	Part I. The cruise industry. The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann ; Development of the cruise industry structure : the supply side / Borislav Bjelicic ; Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann ; Impacts of cruising / Edward W. Maning -- Part II. Cruise line corporate management. Cruise line strategies for keeping afloat / Sven Gross and Michael Lèuck ; Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis ; Cruise lines' purchasing and logistics management / Simon Vâeronneau and Jacques Roy ; Human resource management in the cruise industry / Philip Gibson and Celia Walters -- Part III. Cruise line marketing management. Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand ; Pricing and revenue management for cruises / Michael Vogel ; Cruise packages / Grenville Cartledge -- Part IV. Cruise product management. Cruise product development / Steffen Spiegel ; Itinerary planning / James Henry ; Shore-side activities / Wendy R. London ; Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim -- Part V. Cruise operations management. Hotel operations management on cruise ships / Ben Wolber ; Food and beverage operations / Grenville Cartledge ; Safety and security management / Sarah Neumann and Andreas Ullrich ; Cruise ship marine operations / Simon Vâeronneau -- Part VI. Cruise futures. Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel.
標題:	Cruise lines - Economic aspects. -
ISBN:	9781845938451 (hbk.) :

The business and management of ocean cruises /
The business and management of ocean cruises /edited by Michael Vogel, Alexis Papathanassis, Ben Wolber. - Wallingford, Oxfordshire ;CABI,c2012. - xvi, 275 p. :ill. ;26 cm.

Includes bibliographical references and index.

Part I. The cruise industry. The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann ; Development of the cruise industry structure : the supply side / Borislav Bjelicic ; Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann ; Impacts of cruising / Edward W. Maning -- Part II. Cruise line corporate management. Cruise line strategies for keeping afloat / Sven Gross and Michael Lèuck ; Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis ; Cruise lines' purchasing and logistics management / Simon Vâeronneau and Jacques Roy ; Human resource management in the cruise industry / Philip Gibson and Celia Walters -- Part III. Cruise line marketing management. Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand ; Pricing and revenue management for cruises / Michael Vogel ; Cruise packages / Grenville Cartledge -- Part IV. Cruise product management. Cruise product development / Steffen Spiegel ; Itinerary planning / James Henry ; Shore-side activities / Wendy R. London ; Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim -- Part V. Cruise operations management. Hotel operations management on cruise ships / Ben Wolber ; Food and beverage operations / Grenville Cartledge ; Safety and security management / Sarah Neumann and Andreas Ullrich ; Cruise ship marine operations / Simon Vâeronneau -- Part VI. Cruise futures. Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel.

ISBN: 9781845938451 (hbk.) :GBP65.00Subjects--Topical Terms:

923135
Cruise lines
--Economic aspects.

LC Class. No.: G550 / .B865 2012

Dewey Class. No.: 387.5/42068

The business and management of ocean cruises /
LDR:02253cam a2200193 a 4500 001 1070603
003 OCoLC
005 20120426022035.0
008 120507s2012 enka b 001 0 eng d
020 $a 9781845938451 (hbk.) : $c GBP65.00
020 $a 1845938453 (hbk.)
035 $a TR-BW-101-03
040 $a DLC $c DLC $d YDX $d YDXCP $d DEBBG $d OKN $d BWX $d FXN
050 0 0 $a G550 $b .B865 2012
082 0 0 $a 387.5/42068 $2 23
245 1 0 $a The business and management of ocean cruises / $c edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.
260 # $a Wallingford, Oxfordshire ; $a Cambridge, MA : $b CABI, $c c2012.
300 $a xvi, 275 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Part I. The cruise industry. The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann ; Development of the cruise industry structure : the supply side / Borislav Bjelicic ; Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann ; Impacts of cruising / Edward W. Maning -- Part II. Cruise line corporate management. Cruise line strategies for keeping afloat / Sven Gross and Michael Lèuck ; Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis ; Cruise lines' purchasing and logistics management / Simon Vâeronneau and Jacques Roy ; Human resource management in the cruise industry / Philip Gibson and Celia Walters -- Part III. Cruise line marketing management. Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand ; Pricing and revenue management for cruises / Michael Vogel ; Cruise packages / Grenville Cartledge -- Part IV. Cruise product management. Cruise product development / Steffen Spiegel ; Itinerary planning / James Henry ; Shore-side activities / Wendy R. London ; Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim -- Part V. Cruise operations management. Hotel operations management on cruise ships / Ben Wolber ; Food and beverage operations / Grenville Cartledge ; Safety and security management / Sarah Neumann and Andreas Ullrich ; Cruise ship marine operations / Simon Vâeronneau -- Part VI. Cruise futures. Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel.
650 # 0 $a Cruise lines $x Economic aspects. $3 923135
650 # 0 $a Ocean travel $x Management. $3 784338
650 # 0 $a Cruise lines $x Management. $3 784337
700 1 # $a Vogel, Michael. $3 1397575
700 1 # $a Papathanassis, Alexis. $3 1397576
700 1 # $a Wolber, Ben. $3 1397577