Creative strategy in advertising /
Drewniany, Bonnie L.

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  • Creative strategy in advertising /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Creative strategy in advertising // Bonnie L. Drewniany, A. Jerome Jewler.
    作者: Drewniany, Bonnie L.
    其他作者: Jewler, A. Jerome.
    出版者: Boston, MA :Wadsworth/Cengage Learning, : c2011.,
    面頁冊數: xvi, 328 p. :ill. ;26 cm.
    附註: Jewler's name appears first on earlier editions.
    內容註: Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy -- Diversity : targeting an ever-changing marketplace -- Uncovering insights : the basics for effective creative work -- Strategy : a road-map for the creative team -- ideas : the currency of the 21st century -- Words on paper : connecting to consumers' hearts and minds -- Layouts : designing to communicate -- Radio : can you see what I'm saying? -- Television : the power of sight, sound, and motion -- Direct marketing : the convenience of shopping at home -- Integrated marketing communications : building strong relationships between the brand and the consumer -- The law and creativity : making sure your great idea is a good idea -- Client pitches : how to sell your ideas.
    標題: Advertising copy. -
    ISBN: 9781439082706 (pbk.) :
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  • 最近登收卷期: 1 (2012/07/20)
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W0177325 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5825 J46 2011 一般使用(Normal) 在架 0
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