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Online multimedia advertising = tech...

Hua, Xian-Sheng, (1973-)

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Online multimedia advertising = techniques and technologies /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Online multimedia advertising/ Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.{me_controlnum}
Reminder of title:	techniques and technologies /
other author:	Hua, Xian-Sheng,
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2011.,
Description:	xvi, 334 p. :ill. ;29 cm.
Subject:	Internet advertising. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8
ISBN:	9781609601911 (ebook)

Online multimedia advertising = techniques and technologies /
Online multimedia advertisingtechniques and technologies /[electronic resource] :Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.{me_controlnum} - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2011. - xvi, 334 p. :ill. ;29 cm.

Includes bibliographical references.

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781609601911 (ebook)Subjects--Topical Terms:

539584
Internet advertising.
Subjects--Index Terms:

Adapting online advertising techniques to television

LC Class. No.: HF6146.I58 / O56 2011eb

Dewey Class. No.: 659.14/4

Online multimedia advertising = techniques and technologies /
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245 0 0 $a Online multimedia advertising $h [electronic resource] : $b techniques and technologies / $c Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.{me_controlnum}
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2011.
300 $a xvi, 334 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references.
520 3 $a "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.
538 $a Mode of access: World Wide Web.
650 0 $a Internet advertising. $3 539584
650 0 $a Internet marketing. $3 570186
650 0 $a Multimedia systems. $3 517454
653 $a Adapting online advertising techniques to television
653 $a Audience intelligence in online advertising
653 $a Click-through rate estimation advertising
653 $a Content and attention aware overlay for online video
653 $a Contextual in-stream video advertising
653 $a Intelligent advertising
653 $a Online optimization of banner format and delivery
653 $a Personalized advertisement delivery
653 $a Targeted mobile advertisement
653 $a Virtual product placement
700 1 $a Hua, Xian-Sheng, $d 1973- $3 1361647
700 1 $a Mei, Tao, $d 1978- $3 1361648
700 1 $a Hanjalic, A. $3 835922
710 2 $a IGI Global. $3 1361470
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