Lemon, Katherine N.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Customer equity management /
by:
Lemon, Katherine N.; Narayandas, Das.; Rust, Roland T.
(Language materials, printed)
Driving customer equity : = how customer lifetime value is reshaping corporate strategy /
by:
Lemon, Katherine N.; Zeithaml, Valarie A.; Rust, Roland T.
(Language materials, printed)