Reinartz, Werner J.

Customer relationship management : = a databased approach / by: Reinartz, Werner J.; Kumar, V. (Language materials, printed)

顧客關係管理 : = 資料庫行銷方法之應用 / by: 庫麥 ((Kumar, V.)); 雷納茲 ((Reinartz, Werner J.)); 洪育忠; 謝佳蓉; Kumar, V.; Reinartz, Werner J. (Language materials, printed)