Languages
Balmer, John M. T.
Overview
| Works: | 1 works in 2 publications in 1 languages | |
|---|---|---|
Titles
Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
by:
Balmer, John M. T.; Greyser, Stephen A.
(Language materials, printed)
Advances in corporate branding
by:
Balmer, John M. T.; SpringerLink (Online service)
(Electronic resources)
Revealing the corporation = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
by:
Balmer, John M. T.; Greyser, Stephen A.; NetLibrary, Inc.
(Language materials, printed)
Advances in Chinese brand management
by:
Balmer, John M. T.; Chen, Weifeng.; SpringerLink (Online service)
(Electronic resources)
Subjects
Business names.
Business Strategy/Leadership.
Organization.
Brand name products- China.
Product management- China.
Business and Management.
Corporate image.
Corporations.
Customer Relationship Management.
International Business.
Market Research/Competitive Intelligence.
Branding (Marketing)
Branding (Marketing)- China.