Ryals, Lynette.
Overview
| Works: | 2 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Customer relationship management : = perspectives from the marketplace /
by:
Knox, Simon.; Maklan, Stan.; Payne, Adrian.; Peppard, Joe.; Ryals, Lynette.
(Language materials, printed)
Customer relationship management (CRM) : = building the business case /
by:
Knox, Simon.; Maklan, Stan.; Ryals, Lynette.; Cranfield School of Management.
(Language materials, printed)
Subjects