Michman, Ronald D.
概要
| 作品: | 6 作品在 0 項出版品 0 種語言 | |
|---|---|---|
書目資訊
Lifestyle marketing = reaching the new American consumer /
by:
Greco, Alan James, (1950-); Michman, Ronald D.; Mazze, Edward M.
(書目-語言資料,印刷品)
The affluent consumer = marketing and selling the luxury lifestyle /
by:
Michman, Ronald D.; Mazze, Edward M.
(書目-電子資源)
Retailing triumphs and blunders = victims of competition in the new age of marketing management /
by:
Greco, Alan James, (1950-); Michman, Ronald D.
(書目-語言資料,印刷品)
主題
Luxuries- Marketing.- United States
Life style- United States.
Retail trade- Management.
Consumers' preferences- United States.
Retail trade- Decision making.
Affluent consumers- United States.
Consumer behavior- United States.
Lifestyles- United States.
Target marketing- United States.
Market segmentation- United States.