Michman, Ronald D.
Overview
| Works: | 6 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Lifestyle marketing = reaching the new American consumer /
by:
Greco, Alan James, (1950-); Mazze, Edward M.; Michman, Ronald D.
(Language materials, printed)
The affluent consumer = marketing and selling the luxury lifestyle /
by:
Michman, Ronald D.; Mazze, Edward M.
(Electronic resources)
Retailing triumphs and blunders = victims of competition in the new age of marketing management /
by:
Greco, Alan James, (1950-); Michman, Ronald D.
(Language materials, printed)
Subjects
Luxuries- Marketing.- United States
Life style- United States.
Retail trade- Management.
Consumers' preferences- United States.
Retail trade- Decision making.
Affluent consumers- United States.
Consumer behavior- United States.
Lifestyles- United States.
Target marketing- United States.
Market segmentation- United States.