祝道松

Overview

Works:	1 works in 16 publications in 2 languages

Titles

來源可信度、口碑方向和品牌承諾與購買意圖關係之探討 = = A Study on the Relationships Among Source Credibility, Valence of Word-of-Mouth, Brand Commitment, and Purchase Intention / by: 鄭詩涵; 祝道松; Cheng, Shin-Han; Zhu, Dauw-Song (Language materials, printed)

華人關係對績效影響之研究 = = A Study on the Influence of the Chinese Guanxi for Performance / by: 黃湘晴; 祝道松; Huang, Xiang-Qing; Zhu, Dauw-Song (Language materials, printed)

The Impact of Customer Satisfaction on Positive Word of Mouth : = The Case of Vietnamese Online Fashion Retailing / by: 阮文舞; 祝道松 (Language materials, printed)

企業間綠色採購意圖影響因素之研究 : = 以消費性電子產業為例 = A study on the factors affecting green procurement in B2B - an example of consumer electronics industry / by: 李益誠; 祝道松; Zhu, Dauw-Song. (Language materials, printed)

電子客戶滿意度,以及對電子忠誠度電子信任的影響 = = The effects of the e-Customer Satisfaction, and e-Trust on e- Loyalty: Mongolian Online shopping Behavior as Example : 蒙古網上購物行為為例 / by: Enkhzul Munkhbold; 祝道松 (Language materials, printed)

影響社群網站持續使用意圖因素之研究 = = A Study on the Influence Factors of the Continuance Intention for Social Networking Sites:Example of Facebook Fans Page : 以Facebook粉絲專頁為例 / by: 宋雅雯; 祝道松; Song, Ya-Wen; Zhu, Dauw-Song (Language materials, printed)

文字修辭對廣告標語的影響 = = The Influence of Rhetoric on Slogans-The Moderating Effect of Driven Processing : 以驅動方式為調節變數 / by: 王詩寧; 林穎青; 祝道松; Wan, Shih-Ninig; Ju, Dau-Sung; Lin, Ying-Ching (Language materials, printed)

網路口碑與品質對民宿購買意願影響之探討 = = A Study on The Impact of Electronic Word of Mouth and Quality on Bed and Breakfast Purchase Intention / by: 祝道松; 林怡真 (Language materials, printed)

情緒勞務、工作滿意與組織承諾之關係 = = The Relationship Between Emotional Labor, Job Satisfaction and Organizational Commitment: An Eastern Air Force Base as Example : 以東部某空軍基地為例 / by: 盧韋志; 祝道松 (Language materials, printed)

消費者購買山寨智慧型手機意圖之前置因素探討 = = An Exploration on the Antecedents of Consumer Buying Intention for Shanzhai Smart Phones / by: 黃子媛; 祝道松; Huang, Tzu-Yuan; Zhu, Dauw-Song (Language materials, printed)

Subjects

Consumer. Electric scooter. 信任 Technology acceptance model. Perceived security. 資訊系統成功模式行動地圖系統品質 Information Quality repurchase intantion Apple brand users in India Mobile payment Third-Party Payment 知覺控制 Subjective Norms 資訊系統 consumer engagement 科技接受模型行為意圖 Cosmetic Social Community Attitude Perceptual Control 態度 Mobile Maps Google Maps 工作滿意 brand awareness perceived quality Perceived value 第三方支付 Use Intention trust Green purchase. D&M 留任意願 Self-efficacy System Quality 知覺轉換價值 Perceived Risk 使用意圖 renqing gratitude guanxi marketing 價格敏感度 Attitudes. Purchase intention. 計畫行為理論科技接受模式知覺便利性知覺安全性 Information system. leadership style 資訊品質服務品質 Yahoo!奇摩輕鬆付知覺風險網路代購 commitment 消費者 Mobile payment. Growth Need 自我效能 Switch cost Informational System Success Model Online Surrogate Shopping RM investments purchase intentions relationship marketing 環保意識主觀規範購買意圖綠色採購 Theory of planned behavior. Perception of convenience. TAM job satisfaction willingness to retain the camp Service Quality brand equity 轉換成本 Behavioral intention Yahoo Billing Trust Behavior Intention 電動機車 Environmental awareness. Price sensitivity. Electronic company. 電子公司行動支付 Trust. Google地圖領導風格成長需求 Technology Acceptance Model brand association 美妝社群網站 ganqing