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張巧真

Overview

Works:	1 works in 4 publications in 1 languages

Titles

行動應用程式使用意願之探討 = = Exploring the Mobile Application Usage Intention:An Example of Service Mobile Application : 以行動客服APP為例 / by: 游臆蓉; 張巧真; Yu, Yi-Rong; Chang, Chiao-Chen (Language materials, printed)

醫學中心回診病患就醫選擇之研究 = = The Research of Selecting Medical Treatment by Follow-up Patients in Medical Center- Buddhist TZU CHI General Hospital as an Example : 以花蓮慈濟醫院為例 / by: 鄧秉鈞; 張巧真 (Language materials, printed)

以價值觀點探討綠色旅館消費者之再訪意願 = = From a Value Perspective to Explore Consumers’ Revisit Intention of Green Hotels / by: 吳智浩; 張巧真; Wu, Chih-Hao; Chang, Chiao-Chen (Language materials, printed)

提升醫院形象之探討 = = The Study of Improvement for the Image of Hospital – the View of「Trust - Relationship Commitment」Theory : 以「信任-關係承諾」理論觀點 / by: 黃睿祺; 張巧真; Huang, Ruei-Ci; Jhang, Ciao-Jhen (Language materials, printed)

應用延伸型整合科技接受模式探討線上購買意願 = = Applying the UTAUT2 Model to Investigating Online Purchasing Intention : A Dual Media Perspective : 以雙媒介之觀點 / by: 陳筠惠; 張巧真; Chen, Yun-Hui; Chang, Chiao-Chen (Language materials, printed)

以功能性和享樂性觀點探討自助服務科技之使用意願 = = Predicting Self-Service Technology Intention:From Utilitarian and Hedonic Perspectives / by: 吳周霖; 張巧真; Wu, Chou-Lin; Chang, Chiao-Chen (Language materials, printed)

探討付費手機應用程式之使用意願 = = Examining the usage intention to pay for mobile applications:An example of NaviKing App : 以導航王App為例 / by: 郭彥伯; 張巧真; Kuo, Yen-Bo; Chang, Chiao-Chen (Language materials, printed)

惡質顧客影響服務補救效益 = = The effect of dysfunctional customer behavior on the efficiency of service recovery :An attribution theory perspective : 以歸因理論探討 / by: 蔡文馨; 張巧真; Tsai, Wen-Hsin; Zhang, Qiao-Zhen (Language materials, printed)

探討消費者對聯合品牌之品牌評價、知覺配適度與購買意願之影響 : = 以精品珠寶品牌T牌為例 = Exploring the Effect of Brand Evaluation in Co-branding, and Perceived Fit on Consumer’s Purchase Intention - A Case of Boutique Jewelry T Brand / by: 莊渝鈞; 張巧真; Chang, Chiao-Chen. (Language materials, printed)

以商品稀少性探討購買意願之影響 : = 以愛迪達球鞋為例 = Exploring the impact of scarcity on purchase intention : an example of adidas limited sneakers / by: 周柏毅; 張巧真; Chang, Chiao-Chen. (Language materials, printed)

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Subjects

知覺價值 Impulsive purchase 知覺配適度 Boutique jewelry brand Perceived fit Advertising type 商品稀少性補救措施 Remedy Perceived value 聯合品牌衝動性購買 Scarcity 企業形象 Corporate image 顧客感知價值廣告型態 Customer perceived value 精品珠寶品牌 Co-branding Food safety 購買意願價格促銷食品安全促銷方式 Purchase intention Price promotion Promotion

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