曾光華

Overview

Works:	1 works in 2 publications in 1 languages

Titles

國際行銷 : = 突破眼界、突圍市場 = : International marketing : expand vision, extend market / by: 曾光華 (Language materials, printed)

解析行銷管理 / by: 曾光華 (Language materials, printed)

觀光與餐旅行銷 : = 體驗、人文、美感 = Marketing for tourism and hospitality : experiential, humaistic, esthetic / by: 陳貞吟; 曾光華; 饒怡雲 (Language materials, printed)

行銷管理 = = Marketing management:theory and applications : 理論解析與實務應用 / by: 曾光華 (Language materials, printed)

消費者行為 = = Consumer behavior : 洞察生活.掌握行銷 : life and marketing / by: 曾光華 (Language materials, printed)

行銷學原理 / by: 曾光華; 饒怡雲 (Language materials, printed)

行銷管理概論 : = 探索原理與體驗實務 / by: 曾光華 (Language materials, printed)

行銷管理個案 : = 實務與決策導向 / by: 曾光華 (Language materials, printed)

觀光與餐旅行銷 = = Marketing for tourism and hospitality : experiential, humanistic, esthetic : 體驗、人文、美感 / by: 曾光華; 陳貞吟; 饒怡雲 (Language materials, printed)

Subjects