Wind, Yoram.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Convergence marketing = strategies for reaching the new hybrid consumer /
by:
Wind, Yoram.; Gunther, Robert E., (1960-); NetLibrary, Inc.; Mahajan, Vijay.
(Electronic resources)
Convergence marketing : = stratigies for reaching the new hybrid consumer /
by:
Wind, Yoram.; Gunther, Robert E., (1960-); Mahajan, Vijay.
(Language materials, printed)
Competing in a flat world : = building enterprises for a borderless world /
by:
Wind, Yoram.; Fung, William.; Fung, Victor K.
(Language materials, printed)
The network challenge : = strategy, profit, and risk in an interlinked world /
by:
Wind, Yoram.; Kleindorfer, Paul R.
(Language materials, printed)
Subjects
Marketing.
Consommateurs- Comportement.
Marketing sur Internet.
International cooperation.
Communication in marketing.
Internet marketing.
Communication en marketing.
Business enterprises- Computer networks
Business logistics- Management.
Strategic planning.
Business networks- Management.
Business networks.
Consumer behavior.
Electronic commerce- Management.