Zaltman, Gerald.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /
by:
Zaltman, Lindsay H.; Zaltman, Gerald.
(Language materials, printed)
How customers think : = essential insights into the mind of the market /
by:
Zaltman, Gerald.
(Language materials, printed)