東華大學圖書館 |

Works:	1 works in 1 publications in 1 languages

IMC整合行銷傳播 : = 創造行銷價值、評估投資報酬的5大關鍵步驟 / by: 舒茲 ((Schultz Don E.)); 舒爾茨 ((Schultz Heidi)); 袁世珮; Schultz, Don E.; Schultz, Heidi; 戴至中 (Language materials, printed)

Strategic brand communication campaigns by: NetLibrary, Inc.; Schultz, Don E. (Language materials, printed)

IMC, the next generation = five steps for delivering value and measuring returns using marketing communication / by: Schultz, Heidi F.; NetLibrary, Inc.; Schultz, Don E. (Language materials, printed)

Sales promotion essentials : = the 10 basic sales promotion techniques-- and how to use them / by: Petrison, Lisa.; Robinson, William A., (1926-); Schultz, Don E. (Language materials, printed)

The evolution of integrated marketing communications : = the customer-driven marketplace / by: Schultz, Don E.; Patti, Charles H.; Kitchen, Philip J. (Language materials, printed)

Communicating globally = an integrated marketing approach / by: Kitchen, Philip J.; NetLibrary, Inc.; Schultz, Don E. (Language materials, printed)

Communicating globally : = an integrated marketing approach / by: Kitchen, Philip J.; Schultz, Don E. (Language materials, printed)

Brand babble : = sense and nonsense about branding / by: Schultz, Heidi F.; Schultz, Don E. (Language materials, printed)

Branding the candidate = marketing strategies to win your vote / by: Spiller, Lisa.; Bergner, Jeffrey T.; Schultz, Don E. (Language materials, printed)

Essentials of advertising strategy by: Allison, Anne.; Tannenbaum, Stanley I.; NetLibrary, Inc.; Schultz, Don E. (Language materials, printed)