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Bagozzi, Richard P.

概要

作品:	2 作品在 1 項出版品 1 種語言

書目資訊

Marketing management / by: Bagozzi, Richard P. (書目-語言資料,印刷品)

The social psychology of consumer behaviour / by: Gurhan-Canli, Zeynep, (1968-.); Priester, Joseph R., (1960-.); Bagozzi, Richard P. (書目-語言資料,印刷品)

Foundations of consumer behavior = insights from cross-cultural contexts / by: Bagozzi, Richard P.; Yaprak, Attila.; SpringerLink (Online service) (書目-電子資源)

主題

Marketing. Consumer behavior International Business. Consumption (Economics)- Social aspects. Cross-Cultural Management. Consumers- Psychology. Marketing- Management. Consumer behavior.

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